A million-dollar funnel for marketing is not something to laugh at.
This is an outstanding achievement that deserves kudos. It takes a lot of automation, dedication, and creativity to make something like this happen.
This kind of benchmark tells you, “Hey, I was a serious owner when my business reached six figures.” What about now? But now?
If you have already got one, congratulations! I commend your hard work. You can relax, kick your feet up and enjoy the moment.
If you want to reach the million-dollar mark, take notes.
Before I go any further, I want to tell you about myself. I don’t pretend to be some random schlub who knows a few things about marketing.
Yogev Almog is my name. I am a copywriting and marketing strategist for brands with 6, 7, and 8-figure sales.
I have written and consulted for a variety of industries, including fitness, coaching, and eCommerce. I’ve also written about CPG, financial institutions, and done-for-you businesses.
To add the cherry to the cake, my work directly contributed to a few million-dollar funnels.
Now that you better understand me and my credentials, I am more comfortable with the next part.
You will be upset by what I have to say if your goal is to create “The Million-Dollar Funnel simply.”
Entrepreneurs are particularly obsessed with social media advertising right now.
You can easily track a sale’s source with an advertising campaign.
“Person views ad.” “Person clicks on the ad.” A person spends some time on the site. A person purchases .”
It’s easy to see why people are hesitant to talk about their phones being flooded with sales confirmations.
How much money do you need for a new campaign?
Test your creativity (both visual and written).
Follow community guidelines so that your account is not shut down if you say the wrong thing
Market saturation will lead to an inevitable increase in ad spending
This often reminds me of a conversation that I had with a customer.
She mentioned on a phone call a competitor in the coaching field who was promoting a funnel worth a million dollars.
It’s important to remember that this competitor talked on a podcast about the $1.2M they made in one year but admitted spending over a thousand dollars on ads alone…
You don’t want that.
Loss leaders are helpful in business, and turning $200,000 is nothing to be embarrassed about, but it’s still not $200,000 of profit.
The company still had to cover its operating costs, pay employees and then pay themselves.
It’s a lot to do to claim a funnel worth a million dollars.
We see some industry leaders slaying it with Meta Ads and Google Ads, and suddenly everyone is flocking to it as the “way” to grow every business.
There’s truth in this. Advertising can help you grow your business by reaching audiences that would not normally be accessible.
It’s a good idea to take a loss up front if you want to re-engage repeat customers or those who did not initially purchase on the backend. But how many people have this dialed in?
How many people have used organic traffic to determine their ideal customers before investing in paid traffic?
Advertisements are good, but they only work when used correctly and when you’re prepared.
There’s nothing wrong if your action is messy, but if not done carefully, it can turn into a disaster.
Ads are not THE answer. They are merely a tool, a part of a bigger picture.
You can use them more efficiently and effectively once you understand this.
You are at the mercy and control of Meta when you solely rely on social media advertising as a lead and revenue generator.
How can you take back control and create a business that is not dependent on advertising? Take a step back to see all the components that go into a million-dollar funnel.
A Successful Million Dollar Funnel Has 3 Key Components:
Attention
Affection
Retention
In a future post, I will go into more detail about each of these, but let’s focus on the overall idea for now.
You are attracting attention when you make people notice you. You are bringing attention to something important or interesting.
This is usually where the ads are, but it can also be featured articles, affiliate programs, podcasts… you get the idea.
After you have captured their attention, affection is what follows. It’s important to create a connection with your audience to make them want to purchase from you.
You can see this in your sales pages, your email sequences, and even the content you post on social media. But, at its core, you are nurturing those people.
Retention is the last part.
You want to retain this person, regardless of whether they have bought anything from you or not. They showed some interest.
Buyers will tell others how wonderful your products are, and those who haven’t bought yet might need some time to consider their decision.
Even if they never buy from you, best case they refer someone else to you worst case does not hurt to have at least one person who likes you.
This article also works well in your emails and the content that you push out via your other channels. (Facebook, Instagram, podcast, blog, etc.)
Remember when I said entrepreneurs are addicted to ads? They’re so focused on doing Attention work that they give little thought to Affection or Retention —, which is a big problem.