The fastest growing sector is freelance work in the present economy.
Experts believe it will be the primary way of working in the next ten years.
This is because more than 50 percent of millennials are employed in this “gig” economy today.
You’re searching for the perfect content marketing company to partner with. You’re likely thinking about working as a freelancer in content marketing. Everything it can provide.
There are many benefits of this flexible arrangement. This is true for both freelance professionals and your business.
There are a few things to consider to make the right decision when hiring and working with freelancers.
Its Ultimate Guide has everything you must know to ensure the most enjoyable experience possible.
What Is Freelance Content Marketing?
Regarding free content marketing, we’re referring to hiring one person hourly. They will take on a specific, or even all, of your marketing tasks.
According to legal and IRS terminology, this individual is an independent contractor or freelancer.
What a Freelance Content Marketing Professional Does
It is possible to imagine freelance content writing or video production on a freelance basis when you hear this phrase.
However, content marketing and free content marketing are much more comprehensive.
Content marketing for freelancers can include one or more of the following kinds of tasks in content marketing:
Research and Analytics (keywords competitor analysis, topic research, performance tracking, etc.)
Content Strategy
Content Creation (video, photography, blogs, social media posts, etc)
Distribution of Content (Social media ), PPC campaign third-party websites, email marketing, etc.)
Content Management
Website Design
On-Page SEO – What you put on your site to make it easier for search engines to find your web pages
Off-Page SEO: What you do outside the website, such as guest posts and backlinks, social media advertisements, etc.
Due to the many different tasks in content marketing, it is unlikely to hire an individual freelancer to manage all your content marketing needs.
Instead, you’ll likely seek out several individuals. Each is an expert in a particular area or aspect of content marketing.
You’re responsible for coordinating communication between these individuals. You are responsible for quality control.
You decide whether or not the goals are being achieved.
When employing a freelance content marketer, The business decides on the scope of work to be carried out.
After clearly defining the task to be completed and the work to be done, the two parties agree on the price.
Once the work has been completed to the client’s satisfaction, the business is paid, and the freelancer is reviewed. If you are satisfied with their work, you could decide to begin another “project.”
You can also decide to end your relationship.
There isn’t any expectation of a long-term partnership unless both parties agree to form one.
Hiring Freelance vs. Your Employees
If you choose to employ an employee, you expect them to remain in the company and continue growing with you. It is common to invest money in hiring.
Training and maintaining this employee will take time due to the long-term partnership.
You are in control of the relationship. You could decide on a dress code for your employees, a time frame for when and where they work, and how they fulfill their duties.
When you hire freelance content marketing, the collaboration is typically shorter. You are less in control of the way they work.
The only thing you should be focusing on is the final product.
The freelancer is accountable for all expenses incurred during their work up to the level of the loss of funds.
Unless these expenses are incurred for special needs that your company has formulated.
In this scenario, they must be included intract.
An employee usually works for only one person at a. Many different people employ a freelancer simultaneously.
They make their schedules according to the priority they must finish by the deadlines they have been given.
This has advantages and disadvantages, which we’ll talk about later.
Hiring Freelance vs. Content Marketing Agency
An agency for content marketing is a company that includes several people. They could have a variety of experts in content marketing. Each of them is skilled in various elements of content marketing. Their companies employ them as employees.
This business, then, is working for you.
If you are a member of an agency, all the people are overseen and managed through the organization. However, you still have a say about the outcomes. However, you do not have to organize your life to ensure quality.
Communication and collaboration take in the company. Summary and updates on progress are sent to you as the client.
Common Signs You Need to Outsource
The term “outsource” had a negative image. Today, outsourcing isn’t only accepted. It’s considered to be a vital component of our economic system.
The concept has even been given the clever title “the gig economy,” a reference to the reality that freelancers work for a job and per “gig.”
For small businesses, outsourcing is often relatively straightforward. There are a lot of tasks within your business that aren’t full-time.
It’s a waste hiring someone to complete it and sit around for a long time. The receptionist or another employee to do the tasks independently is never a practical idea.
They don’t have the expertise. It could take them longer due to this inexperience.
They may also find themselves being overwhelmed by too many different directions. This could cause overall performance to drop.
It’s the right time to outsource your content marketing. When:
You don’t have in-house expertise to do the job
There aren’t the sophisticated tools to complete the job (some freelancers do, and agencies certainly will)
You are constantly pushing some projects to the back burner
It’s not working in your current efforts to market content
Your staff is overwhelmed by tasks that are beyond their capabilities
The action you expend to accomplish something costs greater than outsourcing (it typically will)
You’re increasing, and you don’t have enough time to train and hire