Ten years ago, the role of content market manager was not even known. However, it is one of the fastest-growing marketing roles and one that companies of all sizes seek to fill.
It can look very different depending on what company you work for. It is why job descriptions for content marketing managers are so important.
According to Indeed, more than half of job seekers believe job descriptions significantly influence whether they apply or not. Companies that want the best content marketers need to create reports that grab their attention and make them want to work for you.
This article will discuss why content marketing is vital to companies and what you should consider when creating your job description. We also provide a template to get you started.
Quick Take-Aways
Content marketing managers ensure that all aspects of content strategies are running smoothly.
Over the past decade, search popularity for content marketing jobs has tripled.
Before posting, sharing your job description with the relevant team members is helpful.
An opening statement that is compelling and clear demonstrates your company’s culture.
The Content Marketing Manager role is on the rise.
Brands need a content strategy if they want to be visible to their target audiences.
Why?
Search engine rankings are driven by content marketing, which is why 93% of online experiences today start with a search. Google is the most popular search engine for customers looking for answers, information about their niche, and brand research to make a purchase.
Content marketing is complex. A content marketing strategy should include the following:
Multiple channels — your blog, website, Social Media platforms, and email, as well as video and audio.
Consistent content creation requires writers, designers, a calendar, as well as defined processes
Brands that publish between 11-16 blog posts per calendar month have 3x the success rate than those that don’t.
SEO knowledge Google ranking elements are more than keywords
Performance reporting — Data-driven strategy to hold teams accountable and improve ROI
Active management is required to ensure that content marketing strategies run smoothly. This means that a company will need a designated person to manage it.
This role is often called Content Marketing Manager.
The most popular job is Content Marketing Manager
Companies increasingly embrace content marketing as a critical part of their overall marketing strategy. This is why they are hiring more content marketing managers to manage it. Search trends reflect the growing popularity of this role. Recent research has shown that search terms for “content marketing jobs,” which have been increasing in popularity over the past decade, have increased by 3x since 2010.