All digital marketers should know about Search Engine Optimization ( SEO ) and the best practices to improve their website ranking on search engines. However, social media platforms are a less-known aspect of SEO.
You can find your social network pages through search engines, and you can discover profiles using search functions within social apps.
If you do not optimize your accounts, you may miss out on traffic and followers as well as revenue from social marketing.
Instagram is one social media site that requires a bit more work to optimize.
We’ll discuss how Instagram SEO differs from other social media platforms, and we’ll give you seven tips on how to improve your SEO today and get more followers.
What is Instagram SEO?
Instagram SEO is the process of improving your ranking on Instagram and search engines.
You can increase your chances of being found by optimizing your Instagram posts. This includes phrases, hashtags, and topics.
Users who are actively searching for products and services that your company provides can find you if the algorithm recognizes your account and posts.
Instagram is a social media site that doesn’t work exactly like a website. However, you can still use the same tactics and best practices to optimize your profile. This will help you gain more followers and be discovered.
Why is Instagram SEO important?
Why Instagram? Why not focus your SEO efforts on LinkedIn, Twitter, or Facebook?
There are several different reasons.
Instagram is by far the most popular platform. Instagram has over one billion users, which means that brands have a larger audience to connect and sell to.
The platform’s design is formatted to allow for visual content. This will enable companies to demonstrate the benefits of their product or service in a more engaging way than a simple text post.
Instagram is a social media platform that is primarily mobile. The majority of Instagram users use mobile apps rather than desktop sites such as Facebook, Tinder, or AppsnkedIn.
You can’t upload photos to your desktop on Instagram. Instead, you must use the mobile app.
LinkedIn, for example, requires separate design work to upload any video or images. Instagram offers built-in video and photo editing features, and it has partnered with Canva and other free platforms to help marketers and users create engaging content without needing a degree in design.
These factors all contribute to the popularity of Instagram.
Casual users who want to share their photos.
Influencers with a large and devoted following.
Businesses that want to increase their brand recognition, or who wish to get their products in front of a growing audience.
It makes more sense to optimize your Instagram account than other social media sites.
Instagram is a powerful social media tool that can be easily made successful with the right dedication.
The differences between Instagram and other social platforms in terms of SEO
Instagram SEO must be different than other social media platforms, just as Instagram is unique.
Search is the biggest SEO difference between Instagram, Facebook and other social media sites.
Hashtags have been the main source of search and sharing since social search was introduced.
Hashtags work similarly to links. Clicking on a hashtag will take you to content similar to that which uses that tag, such as a keyword to identify created content.
Instagram’s newest feature, search by interest, was launched at the end of 2020. Instagram has also operated with a hashtag-based system for the majority of its life.
This totally changed the game. Users no longer had to search for specific hashtag key phrases to find what they wanted.
Companies needed to adjust their Instagram SEO as people started to change the way they search. They wanted to be found not only for specific keywords but also for interests. Although it may appear to be a lot of work, this new feature has many benefits if you adapt your SEO correctly.
You can reach more people without them knowing the hashtags you use.
You can find the products and services that you are promoting faster.
You can reach more people than your followers by posting on social media.
Spend more time creating content and less time searching for hashtags that will promote it.
You can do a much broader and more comprehensive competitive analysis.
You brbroadenround the name of your brand and industry.