In the highly competitive e-commerce market, you must stand out from the crowd and beat your competition before they beat you. A well-designed website that is user-centric is one of the most important online marketing tools available to any business. It is particularly important for companies that operate online. Your 24/7 online shop is your e-commerce site. To be successful, you need to come out on top. You can improve your site’s performance and conversion rate with a few simple changes. What you should do is:
1. Follow SEO best practices
The growth of your online business is determined by search engine optimization. Technically, SEO shows you keywords that you want to rank, makes your site easier to crawl, and establishes authority through content and backlinks. It helps customers discover and buy your products. Google searches account for 43% (organic) of all e-commerce traffic. Here are some SEO best practices that will boost your sales.
Use unique title tags for product pages
Keywords to optimize category pages
Use schema markup for rich snippets on Google to enhance your online store
Optimize the product page structure and permalink.
2. Checkout process streamlined
It can be frustrating to watch prospects abandon their online shopping carts after you have successfully attracted them to your shop. The average documented abandonment rate of online shopping carts is 69.23%.
Customers shop online to save time and want the checkout process as simple as possible. High bounce rates are seen on websites that are difficult to navigate. To maximize conversion, eliminate all unnecessary steps and streamline the checkout process. Customers should be able to add items to their carts easily.
3. Provide personalized user experience
59% of online shoppers think it’s easier to find interesting products in personalized online retail stores. People are more likely to purchase from a website that offers personalized recommendations. Give your users a customized interface to increase conversion. You can show personalized recommendations based on your user’s past product views and interests. Digital results will be amplified by a customized approach to content, email marketing, and retargeting.
4. Design a mobile-first experience
People are more comfortable and confident when using their mobile devices for purchase decisions if they have a simple, intuitive shopping experience. A desktop-first approach to your ecommerce site could alienate over half of your website traffic. Mobile sales are increasing at an unprecedented pace. If your user interface does not cater to the most popular devices, or if your website isn’t mobile-friendly, you will lose over half your customers. So, be accessible to mobile devices.
5. Eliminate distractions
Please make sure that there are no distractions in the funnel when a user enters it. The addition of social sharing icons and product pages within your funnel can negatively affect conversion. After the checkout, it’s best to encourage customers to share their shopping experiences. When buyers are distracted by social media, you may lose sales.
Takeaways
You will lose sales no matter how impressive your e-commerce website is if it does not meet customers’ expectations. You can use your site as a salesperson, so make sure it is thoroughly tested before going live. Here are a few tips to help you create a strong online identity for your business.
Stand out by telling your users your unique story
How-to videos are a great way to explain your product.
Display products that complement the ones selected by customers during checkout.
Experience seamless, simple, and fast user interaction.