The majority of businesses succeed by focusing on local requirements and desires. It doesn’t matter if you’re a tiny bakery that produces delicious bread and cakes in New Delhi, a small American suburb, or a vast technology company providing services to other businesses worldwide. Geotagging is an effective marketing strategy that helps specific audiences in your area discover your business! Read on for more information about geotagging and geotag photos and how geolocation tags can help you communicate directly to the people you want to reach in all the appropriate places.
What is Geotagging?
The concept behind geotagging is straightforward. It is the process of attaching geolocation information to your content – particularly any media you’re using to position yourself as relevant to a particular location. It is possible to add geolocation tags to virtually any content, including websites, photographs, text messages, videos, and QR codes. It is also possible to add other pertinent information, like timestamps. Neat, right? This is a lot of data you can utilize for your marketing strategy!
Let’s say that a person would like to purchase a cake for a birthday celebration in New Delhi, and you’re the brand new bakery, newly opened, just next door. If they search for “bakeries near me” using their smartphone, the search engine can use their phone’s address and the keywords they were searching for to set your business because of.
What are the Benefits of Adding Geotagging to Your Marketing Strategy
The benefits of geolocation tags for your company’s marketing strategy are many and include the following:
Excellent Consumer Knowledge
Geotagging is an effective instrument for knowing the behavior of your clients, particularly in the case of a variation across areas you work in. Even if you’re based in one place, Geo location tagging could assist you in getting a deeper understanding of what local customers are searching for when searching for an organization similar to yours.
An SEO Boost
A lot of potential buyers are now naturally drawn to local buying alternatives. They want to feel and see what they’re purchasing and to you for assistance. Geotagging is a very effective method to ensure you are ranked highly when local users perform specific searches related to your company.
Word of Mouth Marketing
When you employ geotagging in your marketing strategy, you establish yourself as a locally associated brand. This will dramatically increase the speed people discover your business via word of mouth. For example, your clients are encouraged to share geotagged images of your company or products on social networks. This is a fantastic method to increase your reach within a specific area!
How to Incorporate Geotagging into Your Marketing Strategy
Are you convinced? Are you considering jumping into geotagging your media and advertising strategies? Here’s how you also can get an ounce from the pie of geotagging to help your company.
Build On Your Local SEO
One of the initial ways to be a part of the geotagging trend is to tidy up your regional SEO. It is possible to do this by adding geotag images to your content and then geotagging your site thoroughly. This will aid in ranking effectively in all local search results.
Geotag images are essential for cleaning up regional SEO as well as the use of locally-specific geotagging terms. When you include geotagging pictures to your web pages – your homepage, blog posts, etc, your content will be more accessible to users and search engines alike. You’re firing a flare in the internet sky with the appropriate keywords, telling the world, “I’m here! I’m here!”
Use Geo-Location Tagging to Target PPC Ads
Google’s PPC framework is highly efficient when it comes down to geotagging. It is possible to make your geo-tracking as precise as the pin on a map and define a target area around it. Google uses this data to deliver exact advertisements to its users using their device’s position and search terms. Google could even use the data it owns to identify locations that its users have visited or even searched during a casual search to display your ad.
Step Up Your Instagram Game
Social media provides one of the most potent ways to use geotagging. Instagram and Facebook are among the top two widely used social media advertising platforms online; both rely heavily on geolocation tags to display locally relevant content to their users.
When you add geotagged images to your posts and marketing strategies for these platforms, along with hashtags specific to your location, You can exponentially increase your reach to users on Facebook and Instagram. The simple sharing and tagging features for users of these platforms can further be used to boost your engagement.
Real-World Examples of Successful Geotagging Campaigns
All kinds of businesses around the globe use geotagging to advertise their products to incredible impact.
UNIQLO, Japan
The year was 2012, as was the location of Japan. UNIQLO invited its customers, young people living in Japanese cities, to use the new check-in feature available on Facebook whenever they went to UNIQLO stores to win a few dollars they could spend in their stores during the sale.
It became a global phenomenon and brought massive sales to their retail stores. They set all-time highs for sales because of their geolocation tag campaigns!