Let’s talk about the ways your practice’s dental practices are attracting more clients. What do you do to get people in your doors? In other words, are you relying on your website to handle everything for you, or do you occasionally post to social media each month and don’t make the effort required to achieve results that you consider mediocre?
Perhaps you’re old-fashioned and like “old school” marketing methods such as radio and print ads. What’s next is how pleased you are with these outcomes. Nowadays, dental practices aren’t only competing with the dentist down the street. Patients are mobile and often do not have any issues traveling across town or even to the next city to visit a dental practice they count on for dental care.
A more competitive marketplace requires an entirely different approach to marketing. Let us introduce you to digital marketing and demonstrate why a comprehensive strategy is vital for today’s dental practices.
Why Traditional Marketing Methods Aren’t Effective
The method people used to search to find a dentist couple of years ago is different from how they seek them out nowadays. Word of mouth and the Yellow Pages were formerly their primary sources. The Internet has changed it such that this is no anymore the case.
Is that ad in print that you paid for to be placed in your local paper? The people who read it aren’t seeing it because they’re checking your news online. Television ads on your local channel? This is also being overlooked because people are streaming shows using their devices at home. Marketing hasn’t been the same as it was, and now is the time to adjust.
Dental practices can use digital marketing to reach out to potential online customers. Nearly everyone living in the United States has access to the Internet. This could be via the Internet at home, a smartphone, or even the local coffee shop or library just down the street. There aren’t many obstacles for anyone to find you online other than those you set up for yourself.
Benefits of Digital Marketing for Dental Practices
Digital marketing is a way to remove the barriers that hinder your business through a multi-faceted strategy that incorporates search engine optimization and inbound marketing strategies, lead generation, web design, and much more. All are specifically designed for developing and developing your practice’s dental practices in your mind. Here’s how.
Narrowing the Audience
Traditional advertising methods, including direct mail and printed ads, can put your company before a vast population. If you distribute 10,000 postcards, you will know precisely the number of households you reached But what exactly does that mean?
Of those households, what percentage required dental care or considering switching providers? If they may be interested, could you contact them at precisely the right moment, or did your card end up in the drink drawer? The issue with strategies like the one above is that they’re too general. If you’re offering a particular product, reaching the correct target market at the right moment is essential. Digital marketing can help achieve this.
For instance, your digital marketing strategies and budgets could target patients looking for an alternative dentist or interested in a particular procedure. Digital marketing and lead generation will help get these patients through your doors.
Establishing Trust and Authority
Don’t forget the big elephant on the floor. Many people have an actual fear or a strong dislike of visiting the dentist. That makes gaining their trust a problematic task. By using digital marketing that incorporates an inbound marketing strategy and good information, it is possible to build confidence and make the experience seem less daunting.
Take a look. A dental practice with an established profile on social networks featuring positive reviews and a wealth of content that proves that dentistry is not something to be worried about will put people at relaxed. However, when the only online web presence you’ve created is an unoptimized website to increase your credibility and professionalism, it will not ease your anxieties. The most significant part of digital marketing lies in knowing your target market and what drives them and finding ways to create relationships with them by attending their first meeting.
Trackability
Another problem with traditional marketing methods is that they’re tough to monitor. You don’t have unlimited resources; therefore, knowing what works and what doesn’t is crucial. This goes beyond taking a look at the generation of leads and revenues. Digital marketing also provides insight that can help you develop your business by determining your customers’ needs.
For instance, you emailed newsletter readers about new and exciting technology. Perhaps it was a product you had considered adding or contemplated. Your email marketing campaign sparked considerable interest among customers who wanted to know if and when it might be accessible. Digital strategies can offer more information than traditional marketing can.
Our Proof
The design and function of your dental website are crucial to the success of your business. Patients have reached a stage where they depend on having access to the information they need on your site and making appointments or tracking their medical documents. All this while ensuring your website design improves visibility in the online world is an enormous task for a web developer who doesn’t know the intricacies of SEO.
When Richmond Dental came to us and asked for help, we had exactly what they required. Their website was well-built. However, it lacked crucial features like high-quality customized content and product management. We took on the challenge of using an amalgamation using SEO-optimized content and inbound marketing techniques to create an online presence that addresses the specific needs of their marketing and meets the particular requirements of their intended customers.
Digital Marketing for Dental Practices
Are you willing to go beyond the norm and expand the scope of your practice? We’re here to assist. We’re a full-service digital marketing company that can reveal your dentist practice’s growth potential. Call Knowmad today to learn more.