SEO. Social media. Websites. Blogs. With so many strategies and options available, developing a content marketing strategy can be overwhelming. We shared our results earlier this week on how we developed content. This post will show how I do it for brands like yours.
We talk with brands about all aspects of the content-marketing journey. We help brands create processes that enable them to reach customers effectively, from those still learning about content marketing and why it is essential to those who have already implemented campaigns and need guidance.
Content Marketing Objectives
The way we approach marketing has changed over the last decade. Buyers now have complete control over their buying journey. Brands have to provide a seamless and quality experience for their customers. One thing is sure: the goal of content marketing campaigns must be defined.
Determining the Target Audience
Understanding buyers is crucial as they are now in complete control of their experience. They have high expectations for brands and want to establish relationships with them.
It includes more than the primary data, such as age, gender, race, and income.
Publishing content
You will publish content only if you know your target audience.
There needs to be some clarification around platforms. We don’t blame you! Millions of people use at least 12 social media platforms. You can also build your hub using a variety of content management systems. It is easy to get lost.
We place the most outstanding value in the area where a brand has control of its content. Just look at the top content marketers. They are great for content distribution, but the constant changes in social media algorithms and agreements make them unreliable platforms for developing a content marketing strategy.
Content Marketing Workflow
The next step is to determine the best way for us to work with you and your brand. This includes defining the process we will use to plan, approve, create, and publish your content marketing campaign. This is an easy process for some clients. Some clients have needed additional steps or internal procedures that still need to be defined by law.
Editorial Strategy
Once we have a clear understanding of the brand’s goals and who its target audience is, we can begin to define the editorial strategy. This includes the identification of content topics, types, and themes. Marketing Insider Group identified four key themes.
We then created topics around these themes, such as tools for and how you can use video to enhance your content marketing strategy. The case will determine how these articles are written. However, the content can include lists, infographics, and why posts.
Brainstorming
Brainstorming is an essential part of creating a content strategy. Our clients and I work together to find the best ways to reach your target audience. It can be (and should be) one of the most enjoyable parts of the entire process.