How can you attract attention to your brand in a saturated market without spending too much?
How can you find new traffic sources without spending a lot of advertising on different channels?
It is a matter of “How do you rank and win?” which means ranking high on Google for critical keywords relevant to your market.
The Problem: Startups Start From Behind in Saturated Markets
SaaS startups are no longer unique. To get attention from the market, they must be better than their competitors. They might not be inventors, but they could be innovators.
It takes work to be a thought leader in a market with many intelligent people and great content. They need to have a voice and a way to rank organically for
The Action: Creating Voice and Method
The brand developed a conversational, banter-heavy, fun content strategy. The content was easy to consume and didn’t sound to sales. The company adhered to content marketing’s tenet of being the best answer online.
Two distinct personas are what they do in the content world. They use thought leadership content to resonate with their target buyers. This is done by creating new content and not inventing it. They also research audience pain points and keywords. They are not the ones who invented the market. Instead, they are the solution to a market need. Their content reflects this fact.
What Problems Can We Solve?
This question was recently asked me by the founder. We ghostwrite for them, so they requested that their names be kept confidential. His answer was spot on.
Marketing Insider Group is why they chose it. This company saw the potential to “growth hack” their way to new customers and trials using their website. They need more resources or time to post as often as they need. Our services are much cheaper than hiring new sales reps. The ROI is also higher.
Your audience will be satisfied with the quality of your content. You also get the consistency and frequency of website content you need for significant organic growth. All this at a low monthly cost. This is the definition of ROI.