It’s happened to all of us. We all have experienced the pain of a new abdominal problem. So we search the Internet for answers. A good content marketing campaign answers our questions. Excellent content marketing campaigns understand emotions and provide solutions.
Patient First
Amanda was a Cleveland Clinic patient and had positive experiences before she was hired to their marketing team. With their dedication to patients and their “caregivers” approach, the worldwide clinic has been patient-focused for a while.
Every scene shows that you can put yourself in another person’s shoes and treat them differently. This video showcased the power and empathy of Cleveland Clinic. Each patient is treated as they should be.
Only the beginning
Amanda discovered that patients resonated with the video and that this was the key to its success. She used her knowledge to transform the clinic’s blog, Health Essentials. It aims to provide hyper-relevant content that addresses the concerns of over six million visitors each month.
The topics covered range from diet and heart disease.
Create Relevant Content Consistently
The success of Cleveland Clinic was not an accident. Amanda and her team created it by creating the right content that is relevant and helpful to the right audience.
Instead of focusing only on the result, they asked why the content was important. They put the patient at the heart of their work and use it to touch more daily lives.
It pays off. Although the team publishes only three to five articles daily, they have articles with as many as 65,000 social media shares. The website also has many other papers with tens to thousands of shares.
How to be a Content Marketing Expert
What is the secret to Cleveland Clinic’s success with its content strategy? Amanda’s team can produce the right content and put it in front of the right audience. They also ensure that the content is useful, helpful, and relevant uniquely to Cleveland Clinic.
Although it publishes three to five articles daily, its editorial team has articles with as many as 65,000 social media shares. Your entire website might get less than 65,000 social shares. This is a lot more than the average. Amanda’s team also has many articles with tens of thousands of shares.