Clients who are just beginning their journey with Content Marketing or those who want me to help them create an effective Content Marketing Strategy for themselves is the most common question I get.
Simple answer: Content marketing can be manual. You and your team can do it.
What is Content Marketing Automation?
Content marketing automation refers to identifying repetitive tasks in content marketing and then outsourcing or automating them through tools and apps.
This site is designed to assist marketers and brands in improving their content marketing strategies.
Decide what automation you want.
Google Alerts can be used to see what content has been created around your targeted keywords. It is beneficial when curating visual content such as infographics or videos. Buzzsumo also allows you to set up content alerts.
A content workflow process is a good idea.
To automate the stages, status, and content creation for my blog and our clients, my team and I use DivvyHQ. These tools, also known as workflow applications or calendar tools, allow us to identify the content that must be created and updated. It alerts us when these tasks are due. These tools can also be used to schedule the publishing of your content to your WordPress website and social channels.
Social media: Share your content
Hootsuite is used to share content from my website’s RSS feed on LinkedIn and Facebook, as well as share content from top marketing and business publications. Buffer and Sprout Social can be used to compare social media management software.
Promote your content with a pay-per-click
My marketing automation process also includes using content promotional tools like Zemanta for digital advertising. This gives me the best chance for my content to appear on well-known publishers’ sites. SimpleReach helps you determine which content is performing well on social media. It also allows you to decide whether to pay for paid promotion or extra boosts on Facebook, Twitter, QuuuPromote, or Google Ads.
Automate your email newsletter
MailChimp is used to send out our daily newsletter after a blog post is published. MailChimp allows you to automate personalization and email nurturing for your leads. MailChimp is undoubtedly the most affordable email marketing tool available. However, other options exist, such as Marketo, GetResponse, and Constant Contact. Aweber and HubSpot are also worth considering.
Connect to various content marketing platforms
Zapier is used to automatically add leads from my website to my main newsletter list. Zapier also allows me to monitor my social media platforms, sending me an email notification whenever someone mentions me on Twitter so that I can respond.
Learn how your content marketing performs
Many content marketing tools are customizable. Google Analytics sends me a report each month showing me which pages and content drive the most traffic and conversions.