While blogging was once a fun way to express your thoughts online in the ’90s, it is now an integral part of the business. A strong blog marketing strategy makes companies more visible to their target audience, helps them establish a stronger brand in their industry, and ultimately generates more revenue.
This article will cover the basics of blogging marketing strategies, their many benefits, and six steps to get started.
Quick Take-Aways
According to marketing professionals, organic traffic and blog content creation are two of their top priorities in inbound marketing.
About 25% of businesses that blog believe it will deliver them strong results.
A strong blog marketing strategy can bring significant benefits, such as higher search engine rankings and brand awareness.
Knowing the purpose of your blog is essential in building a marketing strategy for your blog.
Marketers can use existing templates to create blog content calendars or work plans.
Many companies outsource content creation to agencies that have more experience and resources.
Active performance metrics tracking should be part of every blog marketing strategy.
What is a blog marketing strategy? Why do you need it?
Blog marketing strategies are plans for publishing, sharing, and promoting blog content. They form part of an overall marketing strategy. This strategy increases your blog’s performance and can be used to enhance other strategies.
Recent surveys revealed that 60% of marketing professionals consider blog content creation one of their top inbound marketing priorities. This was beaten out by organic presence and growing SEO, primarily driven by maintaining a blog with valuable content.
Without a blog marketing strategy, publishing blog content is like shooting in darkness. You need to make sure your blog content is effective. This includes ensuring it reaches the right audience (which will not be the case for every post), covering topics that customers care about, and using SEO-driven techniques to get high Google ranks and relevant organic traffic, leads and referrals.
It doesn’t mean you must be uneasy about your blog’s ROI. You can rest assured that your efforts will be rewarded with the right approach to blog marketing.
Better search engine rankings
Did you know that 93% of online experiences start with a search engine? Your blog posts will not appear at the top of search engine result pages (SERPs), and you may lose out to your competitors.
Keyword research and other SEO-driven strategies are used to market blog content. This allows you to create authentic content and rank high in search engines. Your blog content will drive more organic traffic and increase leads and converts.