Visual content is processed faster by the human brain than any other content. Given our love of visuals, a video is a powerful tool for marketers. Marketers are producing video marketing content at an incredible pace; it’s clear.
Video content is a great way to get the message across quickly, and it’s also easy to understand for those who need more time to focus.
What’s more?
It simplifies complex topics into simple concepts that are easy for the target audience to understand.
Video content marketing continues to be a success for marketers, with 92% stating that it is an integral part of their marketing strategy.
However, video content creation can be costly. Because of the high cost of traditional video production, many small businesses have resisted video content marketing.
Is there a way to make video content affordable for marketing purposes?
Yes.
This article will provide some tips and tricks on creating video marketing content with a limited budget.
Let’s get started.
Create Video Marketing Content with a Budget
Video-making tools have become easier to use over the years for digital marketers and small businesses.
At the moment, anyone can create video content without technical knowledge and use it for contactless advertising.
A video made with a low budget does not necessarily mean it is poor quality. Many budget videos look professional and polished, like expensive video marketing content.
Are you ready to create video marketing content with a limited budget?
Here are some great ways to create marketing videos, no matter how little or much you have.
Use Your Phone
You have the best video-making tool available. It’s significant enough to be used by YouTube stars to create great content.
One way to reduce your marketing costs is to use a smartphone to take videos. Many smartphones have high-quality cameras that can be used for creating video marketing content.
These tips will help you get the most from your smartphone for creating content.
- Always use a tripod for shooting at an elevated location. Many options are available online if you are looking for a tripod to use in your video shoots.
- Keep your phone close to you when you record -Smartphones do not have powerful microphones, which can impact the quality of your voice. To capture sound clearly, ensure you are near the phone while recording. An external microphone is also an option.
- Do not use your smartphone’s zoom lens – Your smartphone may not have one. This means that you could end up with a poor-quality video.
- Use natural lighting. If artificial lighting is not possible, you can use natural light to create your videos. Make sure you are shooting in sufficient natural light to improve video quality.
Screen Recording Software
Can you demonstrate how your software works to customers?
Screen recording software offers the best way to give them a preview.
This software can record your screen and show how your product works.
At 74%, explainer videos are the most popular video marketers create. This is unsurprising as 96% of people have seen explainer videos to help them understand the products and services.
If you are launching a product and want to show how it works, you can use the free screen recording software.
Get free video editing software.
After you have shot your videos, edit them and combine them into one cohesive video. You may also need to enhance the video to make sure it is engaging.
This task requires a video editor. Fortunately, you can find many free video editors to help you edit your videos in better quality.
These software solutions are great because you can be someone other than an expert in video editing.
Turn to your customers.
Customers are an excellent source of video content marketing. Ask satisfied customers to send you video testimonials about your products and share them on your social media channels.
Using user-generated content, you can gain the trust from people who haven’t tried your products and increase your lead generation. Reviews and recommendations from others are more trusted than any form of brand promotion.
A UGC strategy can be cost-effective to showcase your customer experience management success. Because all of the content is provided by your customers, you only need to share it via your social media channels.
Aerie is an example of a brand that uses user-generated content as a way to connect with its customers. Aerie asked women to upload photos of themselves in their products to be featured on their Instagram.
The brand donated $1 for each shared post using their hashtag to sweeten the deal.
Make animated videos
Are you unable to pay for expensive cameras and actors?
For your video content marketing, use animated videos.
Animations are more common than other video content and easier to create. There are many tools that can be used to create animations for your video marketing.
You will need to pay a monthly fee to access the best animation tools. You can create videos using your brand colors and logos, for example.
Using simple sharing options, you can also share the tools with colleagues or on social media.
To engage customers, top brands often use animated videos. Starbucks created an animated video explaining why they blend coffee.