iOS14 was a significant change for many brands that depended heavily on Facebook advertisements as the primary revenue source. The loss of signals was frightening, and the previously successful ad accounts experienced a drastic decrease in performance. Strategies for campaigns had to fundamentally shift as well as the direction of Meta advertisements was unclear… at least until the present.
Meet Advantage+ Shopping is the first major rollout of a new product after the release of iOS14. It’s a response to the plight of advertisers afflicted by signal loss. Advantage+ Shopping is a new algorithm and type of campaign that combines the best of Meta best practices after iOS14 into one simple campaign structure. Instead of attempting to make the old algorithm work, Meta rebuilt it from scratch with a loss of signal in mind.
Although it’s still in its early stages, Power Digital’s customers have seen, on average, 26% lower CPAs and 58% higher ROAS when compared to. BAU across the board. It’s also important to remember that the feature isn’t made available to everyone yet. Brands working with partners such as Power Digital have early access to the beta. Let’s consider what this new Meta feature can mean for marketing growth.
Advantage+ Shopping is an easy-to-understand the way
Advantage+ Shopping results in lower prices and better stability. How? By broadening targeting, automated placements, and consolidation, It lets brands create a complete customer experience within a single ad equipped with the necessary controls to distinguish between existing and new customers and drive further growth.
Advantage+ Shopping can lead to fewer creative faffs when working at a larger scale. Brands can upload up to 150 active ads while combining catalog-objective Dynamic Product Ads with regular statics/videos in the same advertising set. This enables Meta to track the entire user experience in one ad set, allowing Meta complete insight into the extent that ads contribute to the growth of the top performing. This ultimately helps advertisers get out of the learning stage faster than ever.
In the initial research, Meta has shared that they’ve observed Advantage+ Shopping generate 17 percent smaller CPAs in addition to 32% more ROAS in comparison. BAU.
All across Power Digital, we’re currently getting the average CPA decline of 26% and 58% more ROAS compared to. BAU.
While initial in-engine and Google Analytics performance is vital, the team is currently testing this data with incremental testing and other sources of fact. Overall, the new type of campaign has abundant potential to drive growth.
Have you ever tried Advantage+ Shopping? If you’re searching for a partner who can assist you in scaling your social media campaigns, contact us.