It is a real battle to get customers’ attention. We are seeing an increase in client requests for thought-leadership content, even more so with all the happenings in the world.
Consistent content marketing is the best way to reach, engage and convert the right audiences for your business.
It works because we share the same approach with our clients. All new customers are drawn to the consistent, engaging, and customer-focused content we publish weekly.
Weekly content answers questions that our audience asks using keywords—all to help them solve real problems through helpful content.
We do everything possible in the content we create to help our audience. This allows us to rank at Google’s top for hundreds of essential keywords.
The Build-Up
I founded Marketing Insider Group in June 2015. Since then, we have published articles and created deep thought leadership through e-books and webinars. This approach has been our sole source of leads, revenue, and new clients.
This content is shared on LinkedIn, Twitter, and Facebook. Sometimes, IG. I also present to virtual and live audiences as often as possible. One goal is to teach other marketers how to achieve these exact results.
Organic Search Traffic and Rankings
First, let’s talk about why organic search traffic and rankings are so important.
This is because organic search traffic represents corporate websites’ most significant traffic source. You should therefore be focused on maintaining and growing that source.
In the past year, we had just over 1 million visits to our website. 77% of those visitors came via organic search.
Google has more than 700,000.
Your website’s and your brand’s overall health can be evaluated based on the amount of organic search traffic.
Marketing Insider Group is barely five years old, but as you can see, our organic search ranking has increased significantly since June 2015.
Our leads and customers are generated from direct or indirect conversions to our website. How much do we pay for these leads? Nothing.
It would be great to have those leads if we provide valuable information to our customers.
We share our content because people who know and subscribe to us are familiar with us.
This content is then reached by more people each day. Some people link to our range. Some of these people contact us to request proposals or contracts.