Did you realize that the 21% who opt-in email messages don’t make it into the inbox? Are you a part of the number?
It’s probably time to increase the effectiveness of your email delivery. What’s the best way to do this? We’ll tell you today.
Although email is considered one of the most effective advertising channels available, it is only efficient when it can reach the intended target audience.
One way to ensure that you get to your target audience’s inbox is to maintain a good reputation with the major email service providers.
And how do you earn an excellent image?
By keeping your email list clean.
It would be best to trim a tree to make it more robust.
You should trim your email lists regularly to maintain good hygiene of your email list and improve delivery.
Let’s look at ways to accomplish this.
Eliminate Unresponsive Subscribers
Eliminate multiple email addresses. Consider receiving the same email several times.
It’s frustrating and could force you to click the unsubscribe button swiftly.
Occasionally, based on the type of platform you’re using to send your emails, problems can arise because of multiple email addresses.
A few of your subscribers may receive the same email multiple times.
As you can imagine, receiving multiple emails could cause users to unsubscribe from your company, costing your business time and money.
Recognizing duplicate emails and getting rid of them is essential.
Fortunately, most email service providers automatically go through your email address in addition to…
…eliminate duplicates when you’ve uploaded your list into their system.
If your system can’t do this, you have multiple emails for these people in your database.
You’ll have to perform some deduping manually. Hire a reliable email marketing company like ours to help you with this.
Eliminate invalid email addresses: A sure shot method to harm your image and raise bounce rate will be…
…have an email address that is not correct in your email list.
Here are some actions you can follow to counter poor email addresses to increase the likelihood of email delivery:
Don’t purchase emails. More often than not, the email lists you can buy are stuffed with inactive or incorrect email addresses.
Furthermore, they didn’t ask to be added to an email list.
This implies that you should not email them; however, they’re likely to be uninterested and may unsubscribe even if you do.
It’s money wasted.
Utilize double opt-in strategies. Ask your subscribers to confirm their email addresses.
This ensures that your email list isn’t cluttered with irrelevant email addresses and is filled with interested customers who want to purchase the item or services you are providing.
Request their up-to-date contact information. Every so often, you can email the subscriber list asking them if they want to hear from you.
This will not only make you appear more thoughtful and considerate, but you could also utilize this data to aid customers in segmenting emails in the future.
Segment both active and inactive emails
If you keep sending emails to your entire list of subscribers, those who don’t open or reply could negatively impact your image.
In some instances, it’s been discovered that this may also impact the delivery of the most frequent subscribers.
This is why separating active users from those who are not is essential to building a positive reputation.
Here’s how
The first step is to define “active” and “inactive” users.
Typically, active subscribers are the ones who keep engaging with your emails. They open, click, and eventually, they become paying customers.
However, identifying those who are not active subscribers is complex.
If a subscriber joined your mailing list one year ago and hasn’t opened or clicked on an email message, they have been declared “inactive.”
It could become challenging to denote if you want to be more precise than that.
If, for instance, you’re a traditional retail store, You could classify users as “inactive” if they haven’t been active in your email list for 90 days.
If you’re offering daily deals, you’ll count customers inactive if they’ve not clicked on your email within 30 days.
If your objective is to find out if there’s a lack of activity from your subscribers, consider the extent to which they are engaged with your emails and the engagement on your website.
Why?
Sometimes, even if the subscriber isn’t engaging in your newsletter, they could still purchase your products.
Do you think you should put off sending emails? That’s not the way to go. The information below demonstrates why.
For example, you will get no response from an email subject line stating, “Your bill is pending.”
If your bills are paid, does that suggest your message wasn’t successful? No, of course not.
Perhaps it was the email that reminded the customer to pay the invoice.
Before determining what an “inactive” subscriber is, consider your industry and product. Try various classifications.
Create email campaigns that are different for inactives and actives.
Once you’ve sorted out those who are active and inactive, you can create two lists. One for active users and one for those who appear stationary.