Mallard Creek Polymers and the team at Knowmad Digital Marketing were all smiling last Wednesday after they were acknowledged for their success with an Inbound Marketing Campaign at Carolinas Business Marketing Association’s (BMA) annual ProAds Awards Banquet. This year’s ProAds Awards Banquet was held at the BMA, a trusted resource for business-to-business (B2B) marketers who recognize outstanding marketing strategies and creative methods that combine style and performance. A committee of professional peers makes the award.
Mallard Creek Polymers and Knowmad Digital Marketing were named the Silver Winners of the Inbound Marketing Campaign that the two companies created together. The campaign surpassed the new goal for customer acquisition by 110% and achieved an increase of 13% in sales volume.
Mallard Creek Polymers is a prominent international polymers manufacturer that has been a component of the Knowmad Tribe since 2009, from working together in marketing and communications to launching a revamped website in 2015. Mallard Creek Polymers has granted Knowmad Digital Marketing as a reference guide for the most effective ways to use Mallard’s current talents and products to connect with its customers on the internet.
In keeping with the “stellar” marketing achievements of North and South Carolina companies, the ProAds event had an outer space theme. The attendees were encouraged to dress in the “most out-of-this-world” costume. Furthermore, Diana Kidd, co-founder and COO of Knowmad was named the B2B Marketer of the Year.