It’s a constant reminder that there is so much noise. We could never breakthrough.
Yet, there are excellent examples of businesses experiencing massive growth in website visitors due to consistent editorial content and strategic thinking leadership.
Audiences will always be attracted to quality news, information, or stories. Even in today’s highly competitive environment, there is no denying the importance of quality news and information. Continue reading to learn how one company is experiencing massive growth and winning awards while gaining ground within the highly competitive technology sector.
An Introduction to The Future by Nutanix
Uncertainty and change are constant threats to our safety. We need to find insights and information that will help us take control of the present and shape the future.
To share information about cloud computing and the effect of technology upon our business and people, Nutanix created the Forecast in 2019.
According to Jennifer Massaro (senior director of Public Relations and executive director of The Forecast), Nutanix had to find effective ways to raise its profile as mainstream media continues shrinking, and tech press mainly focuses on the most prominent companies.
This website uses editorial best practices to engage readers. It also sets itself apart by authentic, journalistic storytelling by taking an industry insider’s perspective, profiling innovative individuals, sharing thought leadership insight, and reporting on the trends sparked partly by the enterprise cloud revolution.
The Forecast Delivers Business Growth
Organic search has increased from 14 to 19%. This means that readers are now looking for Forecast content. The overall organic readership has risen to nearly 35%. So far, more than 360,000 Tech Barometer podcast episodes ( iTunes, SoundCloud, YouTube) have been downloaded (200% YoY). The site publishes three to five new stories each week and shares them on Nutanix social channels and a weekly newsletter.
Industry Recognition Gains With The Forecast
This growth led me to submit The Forecast for multiple awards this summer. The Forecast was named a finalist in the 2020 Content Marketing Award for Best Overall Editorial and B2B Branded Content.
These awards brought the industry to seven: Regan PR, Bulldog Reporter, and two finalists for PR News Awards.
Profile of Technology Leaders
The Forecast interviewed hundreds of Nutanix customers and partners since the COVID-19 pandemic.
This site offers insights into IT innovations in various industries, including education, finance, food, and retail. It also displays how tech innovation has an impact on IT careers.
The site will publish podcasts and articles about customer or partner issues for the following year. Together with tech explainers and business and tech trends stories, these stories help readers focus on the future.