As a new business owner on TikTok, I was concerned about the content I was posting. I overanalyzed every detail, leading to my schedule delays and making me feel bad. Even though TikTok is a fun and accessible platform, I had to produce each video in a way that would appeal to my audience.
After spending some time on TikTok and social media in general, I discovered that my audience was interested in something other than overproduced content. Still, they were drawn to simple, interactive, and unique marketing content.
It’s no wonder Tiktok created its app to allow users to create more personal, authentic content. This increases credibility and trustworthiness. Any brand that wants to be around for a long time must have trust.
Before we drive a nail in the wall, is personal and authentic content replacing over-produced content? We must first understand why audiences prefer personalized content.
Why create authentic and personalized content?
These reports indicate that the demand for customized marketing content is increasing and will likely continue for some time.
We are making it easy and cheaper.
Thanks to its simplicity and affordability, you can create a Tiktok for your audience quickly and easily. TikTok is an excellent tool for content creators who are struggling with finances.
Once you’ve set goals, you can create content and have a camera/phone that works. Join challenges, take advantage of TikTok’s many features, and see how your content is received. It will be noticed because it is simple yet authentic.
It’s unnecessary to polish your content excessively before it connects with the audience. Keep it simple and accurate to your brand’s voice and goals. Your audience will be able to relate to this.
This type of content is more engaging than excessively produced content.
Personalized content is the future and the most important right now. The days of over-polished, algorithm-driven content are gone. Today, small business owners need to be deliberate about their marketing. Platforms like Tiktok allow you to reach your target audience and increase engagement easily.
Your authentic content will connect with them; they can interact with you through the comments. Your videos are also shared with their friends, which increases your audience. Why? Reposting is a spontaneous act of sharing your content with people who believe in it.
This tool funnels your message toward your target audience.
You can easily convert your expected ROI when your brand meets your audience’s needs. Your ideal audience will patronize you when your engagement soars and answers their queries and needs.
If they are satisfied with your service, they will remain loyal and continue to seek out your products and services. All these results suggest that the overproduced content has left the chat and is being replaced by authentic, personal content.
TikTok is unique in that it makes creating videos easy. I am fine with how my video will look to my audience. I post content that I am passionate about, and people respond to it. I encourage every female coach to be themselves because this helps you connect with your target audience.