People make decisions based on how they feel about something. Therefore, it is essential to incorporate psychology into your social-media campaign to create a connection with consumers.
The saying goes, “A picture is worth a thousand words.”
Concept of Visual Marketing
Visual marketing is often thought to be simple. It’s easy to assume that any stock photo will suffice. However, this is different. This is only the beginning of your strategy.
Visual perception is a part your brain that processes information from the environment. You only retain a small amount of the information you receive every day, so you can only remember some things.
You will need to understand the significance of images you use to make your customers’ past experiences more positive.
You will only connect with your customers using generic stock photos.
Sometimes, even going to the extreme can be a good idea. If you are able to create a positive feeling in your customers’ hearts and minds, it may pay off. Remember that triggering positive emotions and customer responses does not guarantee it will work for everyone.
Communication and Visual Design
Before you decide which images you will use, sit down and think about the message that you want to convey to your audience through your images. This is an important question to consider before you choose your images.
Design the image in a way that is targeted at your customers to help communicate the overall message. If you include people in your images make sure they relate to your brand. Stock images can make this difficult!
How to choose the right image
Your image is what your customers will first notice about your post. This image will also be the catalyst that will determine whether they will take action on any Call-To Action (CTAs) you may have in your post. Your images must be relatable to your audience and evoke the right emotion in order for them to feel connected with your brand.
It is normal to make mistakes as you research and test which images your audience reacts best to on different platforms.
Color Theory
Different colours can evoke different emotions and reactions. Some colours work better on certain social media platforms, while others work better. One example is yellow, which reflects youth and joy (Snapchat), while blue evokes feelings of trust and serenity ( Twitter or Facebook).
It is important to be consistent with your color theme, especially if it reflects your brand. It’s important to take the time to study different social media platforms that your company uses to find out which ones work best for your business.
Sometimes it can be hard to choose which pieces to post. You may need to experiment to find the best visual content for you and your audience. It’s also a good idea to research how your target audience reacts on social media. It would be best if you remained consistent throughout.
We are interested in your comments and experiences with visual content on social networks. Get in touch today.