No matter the kind of person you are or what field you’re working in, you’ll be unable to stay out of the midst of intense competition in the digital world. The internet has allowed any business of any size to create an impressive presence and be competitive on a level playing field. This is a great opportunity, particularly for small businesses.
The problem is when you’re in the midst of an array of top players, figuring out a way to be noticed is a top priority and concern. Content marketing is an excellent strategy to accomplish this, but it isn’t clear what kind of content will perform best in 2018 and beyond.
We’d like you to support the case that a podcast could be the media tool for marketing content that helps set you apart, draws attention to your brand, and helps build your reputation. Podcasts aren’t innovative or new; why should we be looking at them right now?
Here’s our take on why podcasts are seeing an increase and the reasons to capitalize on their value as a part of your online marketing plan.
Why Podcasts, Why Now?
Podcast is a term that’s used to describe what’s audio blogs. The idea of podcasting has been around for a long time; however, it wasn’t until the beginning of the 2000s, as it kept up with the growth of the internet, that podcasting started to gain traction.
Podcasting isn’t something new. However, we’re witnessing it take off in content-based marketing. In the last year, the number of people who listen to podcasts grew in the range of 6.9 million, bringing the number of Americans listening to podcasts up to 48 million.
In terms of comparison, that’s around 10 million more than California’s population, which is our most populous state.
It’s becoming clear that podcasts are an effective marketing tool that should not be overlooked. However, to figure out how to make them more effective,, it is essential to be aware of the factors driving their growth.
The answer can be summarized in a single word – the experience.
Podcasts offer a distinct experience for the listener, beginning with them being extremely simple to consume. You may already be aware that video is the hottest thing in the world of marketing which we can attribute to the fact that it’s easier to read than text, mainly when using mobile phones. In a way, it’s been a bit naive about how we consume information, and video is a great way to meet this need.
However, it also has its drawbacks. For instance, the user has to be present to enjoy the video. Written and video content requires complete attention. However, this isn’t the case for podcasts.
Podcasts can be enjoyed at any time, even when you are working on some other task. They’re a simple, straightforward type of content, which people nowadays love about.
While podcasts are receiving all the attention from the public, they could be achieving some significant marketing goals for your company. To illustrate our argument on why podcasts are the new norm in marketing via content,, We’ve compiled four reasons to start creating one of your own now.
Podcasts Broaden Your Content Marketing Reach
Look around your intended audience and let us know what you notice. We’re willing to wager that you’re not gazing at the same people and faces. Although your target viewers have a shared characteristic, there are distinct differences. One of the most significant in your eyes is how they consume information.
Some of your customers prefer to read, while others prefer to watch. The part that is left out of a standard marketing strategy is the one who likes to listen. Podcasts provide an additional aspect that lets you convey your message and worth with the untapped portion of your market.
Podcasts are Cost Effective
Content is the most important thing is a must, and it is often expensive. The idea of creating content seems so easy and is probably one of the reasons why numerous businesses are surprised when they learn how costly quality content can be.
Content creation costs can come in different kinds. Perhaps you’re paying someone to create written content for your site, or you’ve walked down the rabbit hole of making videos and ended up in the middle of a problem.
It’s not that the cost of investing in excellent content isn’t valuable. There’s no doubt that it’s. But podcasts are an affordable option for content creation that may provide a slight relief in the budget for your content. You have a plan, but you’ve lost a script, microphone, and voice? Then you’re set.
Podcasts are Shareable
Content that is of high quality and easily shared is vital to optimize search results. Content shared on social media increases brand awareness and can help build backlinks, and although search engines can be slow to acknowledge that, what is shared on social media matters for SEO.
Before you can get your podcasts the maximum amount of exposure, you must have a base of followers on social media.
It turns out that the average listener to podcasts is highly involved on social media, and most listeners connect to at least one media platform. This compares with 81% percent of the overall population.
Podcasts are a type of content that many social media users feel comfortable sharing. They’re simple to consume and,, if done correctly, filled with entertainment and value, which excites people from sharing podcasts with their followers and friends on social media.
Podcasts Build Trust and Help Move Customers Along the Funnel
Audio content is highly personal. There’s something very intimate about listening g to someone’s voice, which creates a sense of authenticity and trust in your company. Consider some of the most famous motivational speakers currentltage – Tony Robbins, Les Brown, Nick Vujicic, etc. They all have best-selling books, yet not one of their words can compare to the audience’s reaction to their words.
Voice is powerful and can make people feel relaxed and at ease that they are already familiar with you and your company.