You can only grow your business with brand awareness. Your company will only succeed if you have leads.
There are many ways to build your reputation and get your name out there.
One of these solutions is to publish consistent, strategy-driven content on your website. This is what we do for our clients and ourselves.
What if you could create a company-wide strategy and not spend a penny on marketing?
We will show you how easy it is to create a LinkedIn employee advocacy strategy that keeps everyone involved.
LinkedIn is the best social media platform for sharing.
Trust is something we all desire in our relationships. Business relationships are no different. We hope you are already adding useful, informative content to the site. Even if you don’t have any creative ideas, why not share them with your LinkedIn community?
While anyone can post short advice and tips, not everyone can be trusted as much.
Recently, we came across this report about marketers’ use of LinkedIn.
LinkedIn is the best place to go for content marketing. Here are some more examples:
70% of the buyer journey is completed before a buyer even touches sales.
Translation: There is no time to waste. To expand your reach, position yourself as a thought leader.
97% of B2B marketers use LinkedIn to market their content.
Translated: They are precisely where they should be (in the most professional marketing manner).
All the decision-makers, industry leaders, and people like you are in one place. So? They are just waiting for the right solution. Offer a helping hand!
The likelihood of employees sharing content from their employers is 14x higher than any other type on LinkedIn.
Translated: They will come if you build it.
Let’s look at the steps you can follow to activate a LinkedIn share strategy for your company.
Tell your employees the facts.
Your LinkedIn employee advocacy strategy begins with sharing the facts with your team. We are all here reading content and hoping to be the next big thing in town.
We often need to pay more attention to the fact that far fewer people are creating content in this space that is being pushed to the top of Google’s algorithm.
You’ll be able to offer a variety of speakers and real-life examples to answer potential clients’ questions.
These efforts will benefit not only the organization as a whole but also your team’s professional and personal networks.
These will be visible to more people and make you more accessible to those who might not have come across your company profile or personal information.