SEO is crucial to the success of your website; there’s no doubt about that. The technical side of SEO is not concerned with content but focuses instead on creating a solid structure for your website to perform well and be noticed. The backbone of your website is what holds it all together. Google’s approach to understanding and delivering optimized results has changed significantly. However, it is absurd to assume that technical SEO no longer matters.
Technical and structural improvements to your website can be of great value to your business despite the importance of an effective content strategy for improving organic search visibility. By paying attention to the technical SEO elements, you can easily set your online presence aside. Here are the top areas of technical search engine optimization:
Website Speed
Speed is important whether you run a large online store or just a one-page site. Users will leave your website if they have to wait too long for it to load. The main reason people abandon websites is probably slow-loading pages. If your website loads too slowly, it will cause you to lose customers to competitors.
It’s also known as the Pogo-sticking Effect, which occurs when a user does a search and clicks on one result. Then, they quickly return to the search result page, select a new site, and go back. Google doesn’t like pogo-sticking, and it could negatively impact your SEO efforts. No matter how good your content is, if your site doesn’t work well, you could lose valuable traffic. Here’s just one reason why technical SEO is important.
Site errors are high-level errors that damage your entire website. Both bots and humans are frustrated by them. Please do not ignore these errors and fix them immediately. The crawl errors report allows you to view the errors from the past 90 days.
Broken links, incorrect redirects, and missing pages often cause site errors. All sites will experience 404 errors. Ensure you are aware of how to fix and detect these errors. Redirects that are 301 can affect your ranking and slow down your site. Google does not like sending traffic to areas that are difficult to navigate or unfriendly to users.
Crawl errors
Search engines use bots to crawl your website and determine its position in SERPs. This is based on the content of your site and how it’s structured. If bots find a crawl error, it means that something is wrong, and this can negatively impact your search engine ranking. Be sure to index all pages and have a sitemap. Having a sitemap in XML format is the best method to prevent crawlability issues. The crawl error reports can help you identify the elements of your site that Google was unable to crawl successfully.
You should prioritize your campaigns if you want them to be successful. You can have the best on-page optimization in the world, but if you don’t address technical issues, it won’t make a difference.
What we do
We are a forward-looking agency for online marketing in Canada. As such, we assure our clients that their website will be welcomed warmly by search engines once it is launched. We provide online exposure for businesses that go beyond the basic search engine optimization techniques. Call us now to schedule your free consultation!