What is a Career in Content Marketing?
Do you want to start a career in content marketing? You’re at the right place. The content marketing industry is booming, and will be worth $600 Billion in 2024 according to Technavio Research.
Moreover, 89% plan to continue or increase current investments in content marketing throughout 2022.
Content marketing could be the perfect career for you if you are a natural writer, have a flair for creativity and are driven to data.
What does it take to succeed in content marketing, then? Do you need any specific skills? Take a closer at it.
Why choose a career in content marketing?
It’s a field that is growing and offers many opportunities. It also allows you to be independent and creative, two qualities that are becoming increasingly important in today’s workforce.
Growth Industry
The content marketing industry continues to grow for one primary reason: it works. According to a recent Semrush study, 73% were very successful companies that increased their content budget from 10% to 70%.
72% of businesses plan to increase the budget for content marketing in 2022. The industry is growing and the demand for professionals in this field will also increase.
Pay What You Want
A career that allows you to express your creativity is rewarding. However, the pay check is also important.
You can earn a steady and reliable income as a content marketer. In the United States, a content marketing base salary is on average $56,036. It’s not bad for a position at the entry level.
From there, it’s only up. PayScale reports that the median salary for management positions is $70 332 dollars and $168.183 dollars for executive level roles.
Continued Learning
A career in content marketing will not be stagnant. Content consumption is always changing. This means that the way in which you create content will also change. It’s important to keep up with the latest business trends and practices.
Learning doesn’t stop there. You may have to create content for different industries depending on your position. You may need to learn about topics that you are not familiar with.
Personal and professional development is enhanced by increasing your knowledge.
This is a great career if you are a lifelong student.
What is a Career in Content Marketing?
content-marketing is a growing industry with many opportunities. A bachelor’s may be a good way to get started, but it is not enough anymore. Think about building skills that employers and clients will hire you for.
There are skills you need to succeed in content marketing.
You need 6 key skills to succeed in a content marketing career
To land a job in this rapidly expanding field, you will need to have essential hard skills. The skills required for content marketing positions may vary slightly depending on the role.
Writing Skills This is a necessity. It is important to have the ability to write compelling copy for your audience.
Knowledge SEO To create content that your audience will enjoy, you must have a basic knowledge of search engine optimization.
Data and analytics skills: These are essential for determining success. Whether it is measuring engagement, subscribers, or clients, your ability to quantify success is crucial.
Social Media Literacy You may have to create and distribute content across a variety of platforms. Knowing how to leverage different channels will help you stand out in your industry.
Research Skills: Your role may require you to create content for multiple industries. No matter what field you are in, you need to be able to locate reliable and accurate information.
Time Management Skills: The strength of your content depends on its relevance. It’s important to adhere to deadlines so that employers can publish in time.
Do you feel that your skills are lacking? Don’t get discouraged. We have a variety of resources to help you succeed, including our Heads of Marketing Bootcamp.
You can’t ignore the importance of soft skills.
The following skills are essential to your toolkit of content marketing if you want to enjoy your job and grow.
Curiosity
Persuasion
Creativity
Good Intuition
Growth Mindset
Content Marketing Roles
Career paths in content marketing are different for each person. Content marketing is actually a broad term and there are many roles available within the industry.
The typical roles in a team that focuses on content marketing include:
The Community Manager is the middleman. The community manager is the voice of a brand through distribution of content, community support and digital engagement.
Social Media Manager is responsible for the creation and distribution of content on social media platforms. It can also be content strategy, analytics analysis, and digital campaign.
Video Marketer: This tool helps brands to tell their stories through engaging videos in order to connect with customers on a deeper, more personal level.
Brand Journalism: Creates written content to communicate the capabilities and values the company. They capture the attention of prospective clients and convert them into customers.
Search Engine Optimization Specialist is a research and analytic guru who uses search engine optimization in order to create content and strategies that are in demand.
Graphic designer is responsible for the visual aspects. The graphic designer is responsible for creating engaging visuals from logos to websites. They are brand-oriented and capture the audience.
Copy editor: Makes sure all content is written in top-notch condition before distribution.
Managing editor: This individual is also known as a Content Manager. They oversee designers, writers and researchers in order to ensure that all written and visual content is successful.