ChatGPT was launched and the conversation about its potential impact on marketing agencies began almost immediately. This topic has been covered in numerous articles, videos, podcasts, and videos. The industry is receiving mixed messages about ChatGPT’s impact on marketing purposes.
You are one of many feeling lost and worried about your business’s future.
Let’s get to it.
How ChatGPT can be used for marketing
ChatGPT, an AI-powered chatbot, provides one answer to your question. You can also continue the conversation to dig deeper into the topic and refine your responses.
These are some of the most common uses of ChatGPT in marketing:
It can be used to generate new content ideas.
It is an excellent tool for keyword research and SEO.
It can also generate ad copy.
It can also be used to create business letters and emails.
It can also provide brief descriptions of videos.
It can create content for blogs and ebooks.
It helps diagnose code errors.
It can also analyze customer data.
It can provide automated responses to customer service inquiries.
ChatGPT can be used for many marketing tasks, as you can see. This is part of the problem, at least for some marketers. Many marketing professionals are scared by the fact that this software transforms everything.
Why some marketers are afraid of chatGPT
ChatGPT’s negative impact on marketers is one of the main concerns. It may replace specific roles such as programmers, writers, PPC specialists, SEO specialists, and programmers. It could also wipe out all marketing agencies.
Marketing professionals fear that ChatGPT could make their jobs obsolete.
ChatGPT’s applications for marketing are on the rise. It can perform many tasks that are usually handled by people, as mentioned previously. Its capabilities are impressive and will continue to improve.
Another part of the discussion is that ChatGPT could be used to replace Google or other search engines. It is easier to find one answer than scrolling through many results in a search engine result page (SERP). Marketers who specialize in SEO and paid ads could be facing problems if ChatGPT is used more than Google.
This isn’t the first time a new technology has threatened us; it likely won’t be the last. It’s worth looking at what marketers can do that ChatGPT cannot.
ChatGPT Shortfalls
ChatGPT is fast, convenient, and has many limitations. This is true. It is only somewhat capable of performing some tasks. It can also be…well, wrong.
Here are some examples.
Not all answers are reliable and available.
ChatGPT may give an incorrect answer if you ask a question. ChatGPT needs to find out whether an answer is correct or incorrect. It sometimes “hallucinates” and makes up 15-20% of the solution.
ChatGPT is not able to always respond to your questions. Asking about current events is a common example of this. ChatGPT’s training was discontinued in 2021. This means that you may need to gain the most current knowledge.
This can lead to plagiarism problems.
You could end up plagiarizing ChatGPT content if you just use it as it is. The tool can paraphrase, or even copy text from other sources without citing the source. Tests have shown this. Every response is based upon training data. It’s pulling information from training data and distilling it into its own language, rather than creating it.
This often requires very precise instructions.
ChatGPT can be used for marketing purposes. However, it would be best if you were very hands-on. You need to give specific instructions, as ambiguity can confuse the tool. It may be quicker to do it manually depending on the work involved.
ChatGPT: What experts have to say
There are many opinions on ChatGPT and marketing. As we discussed at the beginning, they can be contradictory. Here are some views from experts…
Karen Hite, Hite Digital
ChatGPT is only as good as the person who feeds it the prompt. ChatGPT is still being prepared to create an excellent copy with just one question. True marketers will use this tool both to simplify their lives and to add value by using it.
Perry Belcher
“ChatGPT” is only the tip of an iceberg about the automaton tsunami coming fast and in a hurry… This is an exciting time for those of us who grasp these smart technologies and keep our eyes open for what’s next.
Mark de Grasse DigitalMarketer
DigitalMarketer’s Mark de Grasse said in a previous article about AI and its impact on marketing careers: “You don’t have to be afraid of these changes, but it is important to be open to them. You can start using AI now and really think about what makes your unique as an individual.
Ann Gynn, Content Marketing Institute
Ann Gynn wrote in an article about a content-marketing experiment using ChatGPT that ChatGPT could be useful, but it is not a replacement for creativity and judgment.
Peter J. Meyers, Moz
There are no worries about ChatGPT replacing Google. Dr. Peter J. Meyers, Moz Marketing Scientist, stated, “Google isn’t going away, but we can expect the landscape to change in unexpected (and sometimes unwanted) ways over the next year.”
ChatGPT to me is just another tool. ChatGPT can be used to improve efficiency and streamline our work. This is true only if you are focused on providing valuable and educational content for your clients (and overall high-quality work).
What ChatGPT will do for marketing agencies
ChatGPT will ultimately prove to be beneficial for some people and detrimental for others.
Let me explain…
Legitimate agencies and true marketers work hard for their clients. They invest in their employees and teams, taking advantage of every opportunity to grow their skills. They do this in order to be able to assist their clients’ growth.
It takes passion, time, effort and dedication to become a successful marketer, no matter what your specialty. ChatGPT isn’t a substitute for years of training and experience, no matter how amazing it may look. ChatGPT can’t handle all tasks or provide the same level service as marketers.
It’s not capable of doing things like the following:
- Brand guidelines should be taken into account
- Learn from training and apply the principles
- Double-check that the information is accurate
- Talk to your customers about their emotions
- You can create great copy from the first page
It can help agencies grow to be even more great. ChatGPT can help teams work smarter and more efficiently by leveraging it for marketing. You can shift your time away from repetitive or simple tasks to focus on those that are more personal. You can also work more efficiently and keep the pricing the same.
Now, the bad news…
ChatGPT can be problematic for agencies that only do the minimum for clients. ChatGPT could be problematic for agencies that need to provide the minimum services to their clients. As we have already explained, there are better ways to go. This will only lead to worsening results, job losses, and customers being turned away.
Bottom line
ChatGPT is unlikely to wipe out legitimate marketing agencies. ChatGPT is a tool that you can use to your benefit if you are dedicated to creating high-quality work. If used correctly, it can help you reduce expenses and streamline your work.