Popular Types of Content
In addition to the subject and style of your content, the structure, and format you employ to organize your information play an essential part in sharing it. Internet readers are always erratic, and you’re likely to keep their interest and attention so long as you give them something worth their time in the form of entertainment, fresh information, or tips on subjects they can benefit from.
In this way, they tend to be among the most viewed and popular forms of content on the internet. Based on SocialMediaToday, these numbers prove it:
Entertainment Value
It doesn’t matter if we want to admit it; most of our time on the internet is spent on entertainment, such as spending hours on Netflix or going through BuzzFeed posts. As you can guess, BuzzFeed-style content can attract an impressive amount of readers and is structured in a way that is easy to replicate with your strategy for content.
Images-rich posts are simple to digest and frequently receive thousands or more shares from satisfied users. Regarding social media sharing, Facebook posts with images receive twice as many shares as posts without pictures.
Therefore, take the time to take some time with our graphic team to tell your tale in a visually appealing way. We’re confident that it will be worthwhile when you see the rise in shares.
New Information
It may be a shock. However, quizzes are among the websites’ top widely shared forms of content. If you think they’re not the best choice for your company, take a second look.
Branded-based quizzes are a fantastic method to keep your readers engaged and keep them wanting to continue reading to the end of your article with the promise of scoring or a review after the test.
In putting together a quick test of their current provider for whatever it is you want to sell them, you could draw the attention of your competitors they might not like and highlight areas of your business that are worth mentioning as a value-add.
The most popular content in 2014, eight of ten, featured an exam format and had an average of 1900 shares for each article. If you find figures that look like this the ones above, it’s difficult to resist the lure of a quiz.
Skills-Focused Advice
The awe-inspiring How-to guide completes the trio of sharing-friendly formats for content. It gives people an overview of the best ways to proceed through the basics of their work, improve their lives in general, and generally understand something unknown to them previously.
It provides them with helpful information, keeps them intrigued by what you offer, and keeps them on your page for a longer time, which results in a higher conversion rate.
The How-To article earns astonishing 5,200 shares per day on average because people know the advantages of gaining knowledge from the content they can find online. It’s the opportunity to access a resource for free, and you’re helping to create the first steps of loyalty to your customers through this. This clever packaging method should be an essential element of your content development strategy.
How Google Evaluates Content Caliber
Although you must focus on the requirements of your customers and readers when you create content, Your content plays a vital role in ranking on search engines and how Google assesses your site.
If you’re seeking new methods to boost your site’s rankings for specific keywords in your industry, Your content strategy could aid. Look at some of the elements that Google considers to determine rankings.