You may not get the ROI that you want from your marketing campaigns if you don’t have a digital strategy. Manufacturing is no different from any other business. A business is still just that: a business. It makes or offers a product or service, and its customers have problems they need to solve.
The question is still the same, however, and that’s how we bring our customers together with our products.
Of course, the answer is clever, strategic marketing. With a digital strategy, you’ll be able to do it faster, easier, and more efficiently than with traditional marketing.
Do you not believe it? Consider that even a simple pay-per click (PPC ad) can yield a 2000% return on investment. What do you expect to gain when you combine PPC and multiple digital marketing channels with PPC?
But none of it will happen unless the person doing the work knows what they’re doing. By the time you finish our five steps, you will be an expert in digital marketing strategy.
Create A Plan For Your Digital Marketing Strategy
A bulletproof strategy is the first step in creating a successful digital marketing campaign.
There are many steps to complete before you can create a marketing plan. The first step is obviously research.
Start your research from home. Look at previous campaigns and see what worked. You can modify and reuse successful strategies to achieve great results in future marketing campaigns.
What if you’ve never had a marketing campaign to draw from? This is your first marketing campaign. Look at your peers and competition. Analyze the strategies of your competitors and find out why they are successful. It is not necessary to copy their strategies, but you can use them as a guide.
One of the most crucial things to do when forming a business plan is to identify the core values. What are you trying to achieve? What do you sell? What are your goals?
You can focus your marketing efforts by identifying these core values. You’ll want to promote these core values the most, since they will serve as your hook for attracting new prospects.
A timeline is essential to any good plan. A timeline can help you to plan and keep track of your campaign.
Find Out What Your Clients’ Pain Points Are
To create a successful digital marketing strategy, it is important to identify your clients’ problems. This means that you need to identify what your client needs, what their problems are and how you can alleviate them.
You can focus your marketing efforts on addressing these pain points by identifying the key ones. This can be done directly by creating ads promoting possible solutions, or content (blogs, videos, and social media posts), that is directed at you as the company with all the solutions.
SharePoint consulting companies can also be a great help to you. SharePoint is an integrated CRM that works with Microsoft Office. It can be used to analyze your customer base, identify pain points and help you improve.
Content for Every Stage of Your Marketing Funnel
Did you know 95% companies create content for the top of the funnel (TOFU), but only 86% of them do the same for the middle? Only 75% of companies create content at the bottom, which is the critical turning point for a lead to become a customer.
It is important to create content for each stage of the funnel and distribute it evenly. This will ensure that leads are converted into customers. When your strategy impresses at first but doesn’t follow through with it, people will often jump ship and turn to your competitors.
There Are Many Content Options To Choose From
Digital marketing is all about content. The fact that over 90% B2B and 86% B2C use content marketing is a further confirmation.
Content can take many forms. Here are a few examples.
Include Blog Content
Blogs are the most popular form of content. Blog Content are relatively inexpensive and easy to produce, but are essential for generating interest from customers.
Blogs are a great way to hook customers into your TOFU funnel, but they are also valuable in the middle or bottom of the funnel, as they provide additional information that can help the customer make a choice.
Use Video to Engage
Video content is slowly gaining in popularity. It has even been able to surpass blog posts when it comes to efficiency, ROI, and conversions. Video content is easily digestible. The reason is that people prefer to watch content or have it spoken at them, rather than read. Video has also become a great tool to reach a large audience, as many social media platforms promote short-form videos.
Video content is expensive to create. Producing a video will take more time, equipment, and talent than producing a blog post. You can always issue a RFP for video production and let the contractors make your life easier. This comes at a cost. Video and blog posts can be interchangeable. A good video could become a great blog post and vice versa.
Email is the Key to Your Digital Marketing Strategy
Email marketing has been around for a long time. 89% all marketers use email marketing as their main lead generation channel. This number is 93% for B2B marketers.
Email marketing is easy to launch and set up. Email marketing can be used to attract new leads, keep them informed, and to keep them updated once they become customers.
Email is a popular way for companies to promote sales and special offers. Emails can also be used to promote other events, such as webinars and seminars. This is done to keep customers and prospects interested in the message of the company.
Automation is a powerful way to make email marketing even more effective. In recent years, automation technology has advanced significantly. Email lends itself to being automated.
Email marketing campaigns will be easier to launch with new AI technology, and emails will become more personalized. This will lead to better responses by recipients.
PPC Ads: Get More Return on Investment
PPC ads are easy to set up and cheap to create, but they have a huge ROI. Ads are not liked by most people. However, PPC Management Services in Australia ensure that PPC ads are strategically placed and well-optimized, making them highly effective. PPC ads are so well integrated into Google that users won’t even realize they’re clicking an ad. This makes PPCs easy to digest and not intrusive.
Consider this as a further testament to the power of PPC advertising: PPC ads convert at a 50 higher rate than organic ads. PPC ads also increase brand awareness by up to 80%. This makes them a valuable tool for companies looking to attract new customers and convert those already in place.
PPC ads can also help you push your site to the top of SERPs.
Customers’ Testimonials Speak for You
Customers tend to trust their fellow customers more than brands. Many companies use testimonials from customers to show that they are trustworthy and their products/services will be useful and of high quality. Customer testimonials have become more popular in B2B and are one of the most effective ways to market your manufacturing business.
B2B relationships are stronger and last longer than B2C. You have a better chance to bring in another client if you can get one of your clients to vouch for you.
Social Media Posts Are an Important Part of Your Digital Marketing Strategy
Social media posts are among the most popular and widely used content types by marketers and brands worldwide.
Social media helps to create a personal connection between brands and customers. There is a much stronger bond than the transactional bonds that have been formed by companies in the past. Social media allows brands to be defined not only by their product, but also by how they interact with customers, by customer service and by their overall image.
Measure and Revise
The last step in creating your ultimate digital marketing plan is to evaluate and, if needed, revise the strategy. You can track and measure your progress in many different ways. These methods will give you valuable insights into what works for you. They’ll also show you where you get the most leads and why they convert. Measuring your results will also show you where people are leaving, and identify bottlenecks.
You will have a much better understanding of your digital marketing campaigns, and you can revise them on the fly to achieve the best results.