Blogs for corporate clients are an important part of a Content Marketing plan. Each blog post increases your brand’s exposure and chances of attracting new visitors who can later be converted into clients. To do this, however, it must be connected to your business’s identity. This requires that you know how to install the WordPress theme.
WordPress has become the most popular content management system. It is highly recommended that you use it to create a blog. Keep reading if you’re unsure about how to install WordPress themes and customize them to suit your brand persona or visual identity.
What are WordPress themes?
What’s the difference between premium and free themes?
Installing WordPress themes
What are the risks of choosing premium themes?
Do you have any tips for customizing the WordPress theme?
What is a WordPress theme?
After you have installed WordPress on your web hosting service and done a basic set-up, the next thing to do is choose a template that will give your pages a personality and voice.
WordPress offers a simpler alternative to traditional websites that are coded from scratch. This usually means you need a web designer.
WordPress themes are customizable, pre-built layouts. They can be installed and instantly change the look of your blog. Customization is done with an intuitive and simple WYSIWYG (What You See Is What You Get) editor.
It is easy to install the right WordPress theme, even if you want to focus on the core of your company and the market in which it operates. This will increase your chances of converting customers.
What’s the difference between premium and free themes?
WordPress provides two types of templates: for free and for premium. Themes are the ones that will show up first in your search results and can be useful for building static pages. If you want to create a fully-featured blog or website, then a premium theme is the way to go.
These all have three things in common — More features, more customization, and direct contact with a support team.
You will only find the tools and features you need to run your blog if you upgrade.
For example, let’s say a travel agency wants to improve its user experience. They need features like price comparison tools and a reliable checkout system. All of these features are likely to be found in a template designed specifically for the segment.
One more: a restaurant with a menu that is detailed and an online reservation system. Many premium themes can be used for this purpose.
These templates are easy to install and use on your blog. If you have any questions or encounter problems, you can contact the theme provider directly. You’re not just buying a theme but an entire solution that will help you make your blog successful.
Theme Forest offers a wide range of premium WordPress themes starting at $50.
How to install WordPress themes
Two ways are available to install and use a WordPress theme for your blog/website. Below, we show you both.
Installing WordPress from within the WordPress Dashboard
WordPress comes with a feature that allows you to search and install themes instantly. You can install the CMS by following the steps below:
Click “Appearance” in the WordPress dashboard.
Choose “Themes” from the list of options.
WordPress will now show you all themes available, many of which are free. Click “Add New” to see more options.
You can use the filters and search keywords on the next page to find what you are looking for. The “Preview” option allows you to preview how the theme will look on your blog. Click “Activate” when you’ve found the theme that suits your blog.
Installing from zip files
The WordPress search engine has many options. However, there are so many other sites where you can find a theme more suited to your blog.
You will then be able to download a ZIP file that contains everything your system needs to add the template to your blog. It is as simple as following these steps.
Click on “Appearance” in the same menu.
Click on “Themes” to continue.
Click on “Add New”.
You will then find “Upload Theme” as a new feature.
You will then click the “Choose File” button, which will prompt you to select the zip file that you downloaded onto your computer.
You can install the file by clicking on “Install Now” after you have uploaded it.
Most premium themes can be installed this way since the best ones are purchased on Theme Forest sites and then sent via email.
What are the risks of choosing premium themes?
It is important to note that they will always buy their original templates directly from the provider.
Even large companies are not immune to buying products at a lower price from unidentified sources or downloading software that costs money from sites where it is illegally available for free.
This is a dangerous practice. First, because piracy can be a crime, these versions often contain hidden malware or other malicious code that can slow down performance and even compromise data.
You can’t expect anyone to help if this happens to your blog. Pirated templates do not provide the same level of support as trusted sources.
Customize the option
The “Customize” option is available on the WordPress dashboard. It’s the same menu that you used when installing a theme. This button will take you to the full-featured editor provided by the system to customize visuals and User experience.
You can add widgets to expand functionality, change the way posts are displayed and arranged, and more.
These options are usually limited to themes that come free. Premium templates offer a lot more flexibility, allowing you to customize your website in almost every way.
Attention to your visual identity
Why would you have a blog that is red and yellow if your brand uses the colors white, blue, and green? Even free themes allow you to customize fonts, colors, and other elements so that your website is aligned with the brand identity.
Use widgets and plugins.
WordPress plugins are modules of code that give a website or blog-specific functionality for a range of cases.
You can add plugins to your website to include share buttons on social media and contact forms for generating leads.
Other important tools to consider are SEO analyzers, which can boost organic traffic, and KPI monitors. Installing too many can negatively impact your website’s performance.
Widgets, on the other hand, which you can customize in the “Appearance menu,” allow you to customize the sidebars and headers of a web page.
Are you familiar with the buttons that appear on the right-hand side of the page? They invite readers to download an eBook or contact a consultant. This can be done on your website using widgets.
Your blog will become the digital face of the brand if you follow these three tips and install the perfect WordPress theme.
What if you have an existing WordPress blog, and you want to optimize it for more conversions and leads? What if you do not have one but want to make it yourself?