This guide is for retail businesses looking to increase their conversion rate and get more targeted traffic.
Online shopping has experienced a massive increase in demand over the past decade, and this trend is continuing. This will undoubtedly drive future growth and revenue for retailers.
This guide is a compilation of our years-long experience marketing online Retail businesses. Digital marketing can be a complex topic so we have broken it down into digestible sections.
We are always open to suggestions and questions.
Retail Digital Marketing Strategy
A strategy is the foundation of any digital marketing campaign.
The digital revolution is constantly transforming the retail industry. While e-commerce solutions are relatively inexpensive, customers’ expectations continue to grow. Online shoppers expect faster delivery times, next-day or even immediate delivery. They also prefer ‘click and pick’ more convenient options.
Although a digital strategy does not need to be complex, it is essential to work together, especially when using various digital channels such as email marketing, social media, and social media. A retail digital marketing strategy can be even more effective if you have a brick-and-mortar presence. This will allow customers to experience the in-store experience.
Retail Brand Awareness
It’s a popular topic, but what does brand awareness mean? And what are the best ways to spread brand awareness in your retail business?
What’s Brand Awareness?
Here’s a definition …. How familiar consumers are with certain goods and services brands.
It is about people being able to remember and recognize a brand. Brand awareness has been an important factor in consumer behavior since the beginning of business. It begins as soon as children are able to talk and point. What child doesn’t recognize the McDonalds “M” logo? We snort a kleenex or a can of coke and blow our noses. A board game is even available that focuses on brand awareness!
How can we spread brand awareness?
Although we cannot all be Amazon or Apple with multi-billion-dollar brand values, you can influence consumers to choose between your company and your competitors.
The increase in market share and repeat purchases is a result of brand awareness. But what channels should you use to spread the word about your brand?
Organic Search
SEO can increase brand awareness and should be an integral part of your brand strategy.
Content marketing is a great way to spread the word about you business and brand. This is a win-win situation. Creating new relevant content for your target audience also gives search engines something to chew on. Your brand will grow stronger.
Naturally backlinks are created when content is shared. This is one goal that benefits both the SEO and branding organically.
Display Advertising (PPC),
PPC allows you to make your brand more easily discoverable by your target audience.
You are in control and can present your brand and logo to the customers you choose. Targeting your customers directly with precise targeting is a way to reach them. However, this requires that you have done your research and understand your target audience.
Display ads allow you to reach new customers and build positive brand perceptions wherever they may be. It’s not all about selling, but creating visibility that will make your brand easily remembered by retail customers next time they buy or use the products you sell.
Paid Social Advertising (PPC),
Standing out from the crowd by grabbing consumers’ attention via social media is a way to grab their attention.
Your paid social ads must create buzz around your brand. They should also solve a problem or be of use to consumers. Social media is not the place for hard selling. Instead, focus on ‘how-to’ posts and reasons your products make life easier, faster, or more convenient.
Content Marketing
The user experience is another aspect of branding your brand. Imagine yourself as a customer and ask them what they want to hear.
As we’ve said, brand awareness can be more than just hard selling. Connecting with your target audience is critical to building your retail brand.
You can tell your customers what you do but not do it differently. Different types of content can be delivered on other channels, but the message is the same.
There are many options for content marketing, from blogs to infographics to podcasts to videos. Brands love storytelling content, but being approachable and asking for something other than money, loyalty, or participation is crucial.
How to Measure Brand Awareness?
You can’t know if your hard work, efforts and costs are paying off if you don’t measure them.
This Retail Guide will likely be repeated many times. We are not sorry for highlighting how important it can be to measure.
We’ll show you how to measure the right stats and how you can measure all aspects of digital marketing worldwide, starting with brand awareness.
We place little emphasis on the number of followers when measuring social media results. It’s more about quality than quantity and engaging consumers.
This is how brand awareness changes. One of the best ways you can measure brand awareness is to count who is visiting your website, following your social media accounts, and talking about your brand.