It’s the main reason for customer acquisition and retention.
It is also a simple way to connect with your customers. A lot of work is involved in crafting an ideal email, selecting your email list, and setting up automation.
These best practices for email can keep your subscribers interested and your business growing!
Email Best Practices for Sending Emails
There’s a science behind sending emails. It’s not as easy as it may sound.
What time should you send them? How often? What kind of subject is most prevalent?
Before you begin sending your first email, ensure you adhere to these best practices for email.
Subject line.
The subject line of your email is crucial.
Best practices for emailing your subject line can range from simply writing good subject lines to using Emojis.
In writing, it is essential to draw the attention of readers.
You’re looking for something exciting and also a bit clickbaity. Keep your subscribers interested, but don’t reveal too much information in the subject lines.
The purpose of a subject is to encourage readers to click and continue perusing your email.
Another good practice for email subject lines is to make them time-sensitive.
Things such as “get it before it’s gone,” “last-minute savings,” or “sale closes at midnight” are an all-time attention-grabbing ploy they are…
…make customers feel that they must shop now.
When writing your essay, be cautious and don’t use capital letters or too much punctuation.
This could appear as spammy not only to the customer but also to email servers.
If you are classified as spam by users, it will automatically place them in a spam directory for other users who didn’t label you spam.
Another option to add flair to the subject line is to employ Emojis; however, only if they impact your business.
It will make your messages make an impression! Be careful not to make use of too many emojis.
You shouldn’t distract from the purpose of your subject phrase.
Be aware that not all email servers will display your emoji. Therefore, your subject line must be able to to stand on its own without it.
Which email did your eyes see first? Most likely the one with an emoji. Emojis add a bit of zing and color to an otherwise dull inbox.
Customize everything!
Personalize your subject line. Make use of your subscribers’ names. You don’t need to be limited to just the subject.
Like Spotify and Netflix provide suggestions for songs to listen to and films you should see, you could do the same thing with your copy.
Offer your subscribers items created explicitly for them. Or find different inventive methods to customize your emails.
Let customers feel that the content is specifically tailored to their needs.
Make the most of birthdays and holidays.
Black Friday is already a significant day, and virtually every business takes part in promoting their sales.
What about National Sunglasses Day? Did you ever hear of it?
Knockaround, a sunglasses brand Knockaround, is determined to ensure you are aware of the details and offer free shipping!
It seems like every day is National Wine Day or National Macaroni & Cheese Day. Profit from these tiny holiday celebrations!
Didn’t you get your subscribers’ dates of birth at the time they signed up?
It’s not an issue. Send an email using this format. Rareform did an excellent job on this email.
The subject line of their mailer is “Happy Birthday,” and even if the day isn’t your birthday, aren’t you curious about what’s in the package?
Then they tell their subscribers a happy early birthday, and, if it’s not their birthday, inform them of when it will be so they can surprise them with a gift.
This is an excellent method to gather more information regarding your subscribers to offer them a discount or gift on their birthdays.
Email customers, letting them know you did not hear from them.
This could help get customers to browse your website afterward or help you clean up your shopping lists.
Pottery Barn sends this email with two options for you to remain subscribed or unsubscribe.
The majority of email APIs aren’t cost-free. Once you have an amount of contacts, you’ll need to pay.
Cleaning out your lists is a great way to discover users who don’t respond to your email messages and reduce expenses.
Be aware that those who don’t open or respond to your emails aren’t doing anything for your business.
Allow for subscribers who will be engaged and eventually become loyal customers.
They also offer discounts for customers who gain more email subscribers who haven’t spoken to to purchase through their website in a while.
Reward your loyal customers.
You can also reward your customers all over the place – make them feel they get the best treatment because they’re your customers.
This automatically means you are superior to other brands.
800-PetMeds is doing an excellent job using this email. They’re adhering to a variety of best practices for email.
Their subject line is attractive with the claim that the subscriber will get 20% off simply because of being a subscriber, which helps to make it less appealing.
Imagine that the subject line reads “20% off.” It wouldn’t be able to stand out from the rest, and you’d probably not click on it.
Additionally, they mirror their site in this email, making links to their website easy to navigate.