SEO (Search Engine Optimization) also matters when it comes to your mobile website. The rules are similar to desktop websites in many respects, but there are a few differences that you should take note of. This article gives you a few tips to help you arrange your mobile seo in auckland. Just keep in mind that if you are optimizing for certain keywords with your desktop website, they may not be ideal for your mobile website (do not however assume that this is always the case).
A dynamic website will make your mobile SEO easier
A dynamic website is one that will change into a mobile website when it is accessed via a mobile device. For example, the Facebook website is dynamic. When you access the website, it will recognize what types of browser you are using alter itself to suit. The desktop Facebook has all the functions available; however, the mobile version has very restricted functions. The functions are still pretty good and are optimized for mobile use, so one cannot complain too much. Having a dynamic website means that you do not have to optimize for two sets of keywords. You can optimize one site for one set of keywords. If you are worried that some of your keywords are not optimized for mobile browsing, then make those keywords your secondary keywords. Your primary website keywords (e.g. the ones that appear in your title) should be suitable for both your mobile website and your desktop website.
Formatting matters more with mobile SEO
The format of your mobile website should be less advanced than that of your desktop computer. Ideally, you should optimize it so that the page is lightweight and short. A lightweight page will load quickly and will not warrant any sort of Google SEO penalty. A short website page will also ensure that the page is lightweight, and will mean that the user needs to scroll down the page a little less.
Less is more when it comes to mobile SEO
This goes for everything, from images to text. This does not mean you should create half-empty pages, it just means that you should install fewer images, use fewer keywords and have smaller pages. On the other hand, it is okay to have more pages on your mobile website than on your desktop. There is no SEO penalty for having lots and lots of pages.
The layout is important with mobile SEO
A big long page is bad for two reasons. The first is because it becomes search engine unfriendly if it is too long, and the second is that it becomes less usable. People on mobile devices hate to scroll down. Even now that swipe technology has made it easier; people still hate scrolling down a page. That is why you should layout your pages so that the most important information and the most important keywords are at the top of the page. Ideally, they should be at the top where the mobile user is forced to look first. Most mobile web pages only display one third of their page when they are loaded up on a mobile device (that being the top third of the page).
Shorter keyword phrases are better for mobile SEO
When people are on their phones, they do not tend to type in large search terms. They tend to go for shorter search terms. This does not mean that long tailed keywords are no use; it just means that they are not as valuable as they are on desktop website. Try to optimize for smaller key phrases primarily, and have long tailed keywords as your secondary keywords.
The top of your mobile website is the most important part in SEO terms
Keyword prominence matters more with mobile websites, so your best bet is to put most of your powerful keywords near the top of the mobile website page.
Pages are smaller so you should use fewer keywords
Around twelve keywords is about the limit for most desktop web pages, but because your mobile web page is likely to have less content, you should probably aim to optimize each page for less than twelve keywords. That is unless your keywords are made up of numerous synonyms.
Research keywords that are typed into mobile search engines
People often do keyword research for keywords that are entered into online search engines, which is fine, but you are better off researching which keywords are entered into mobile search engines.
Do not forget that your images should be smaller
There is no need for larger images with a high resolution, because the maximum image site is the size of the mobile device’s screen. Therefore, there is no point in making your website heavier with larger/high resolution images, when the mobile web user is not going to see them anyway.