Relevant Content When writing content to accompany your videos, you need to ensure that the content is informative, engaging, and, most importantly, pertinent to the scope of your video. One of the most damaging mistakes you can make is targeting a particular audience or a keyword that isn’t related to your content. It will cause users to stop after just a few minutes of viewing your video. Keyword Research When you’ve figured out the objective for your film and are aware of the target audience you’re hoping to reach, you’ll be able to move to the next keyword research stage. With both of these aspects in mind, conduct keyword research to determine the best words and phrases to match your target viewers and the context of your video. There are tools available such as Google Keyword Planner. Google Keyword Planner, keyword, or keywordSpy (all free). Create a list of words, phrases, or keywords you think your audience will be searching for if you conduct the same type of search. The list should comprise 10 to 20 words, a mixture of non-branded and branded keywords. You will then be able to analyze each keyword you have on your list by weighing two aspects: Search volume What number of people looking for this phrase annually? Annually? Are there just ten people who are searching for this term? Are there tens of thousands of searches for this term? Are there enough users searching for this keyword so that I can reach my intended public? Level of competition Do you have a significant level of competition? What are the other videos focused on this keyword? If I pick this keyword, do I get a position compared to my competitors? These are the most important things to consider when making the final list. Ideally, you’ll want an assortment of keywords that satisfy many searches and a low competition level. Considering these two aspects, I recommend reducing your list to between 5 and 10 keywords. After you’ve compiled your list of keywords, you’ll want to incorporate your keywords into your video’s titles, descriptions, and tags. Video Title The video title is the first thing the user sees, So you must ensure it is enough to entice the user. Consider your email subject line, as the title should not exceed 70 characters. Still, you need enough information in the line to make it easy for people to click on your link. Use words that are not branded and have a large number of searches, and make sure to include at least one term that is branded to aid users in identifying your service, product or company. Description The description of your video must not exceed 160 characters before it appears in all results. You can add a couple of lines that are more descriptive and informative. This should be an engaging text that is dotted with non-branded terms. Including relevant links at the end of the description is also possible. These can be your website’s URL or any related videos. Tags You’ll want to pick between 3 and 6 keywords for your tags. The keywords must be used in your video’s description and title description. Also, they should have relevance to the video in order not to mislead viewers. They may appear to be five simple steps, but it takes an in-depth knowledge of the content and message of your video to optimize your videos in the best way possible. Post navigation Content Marketing and Its Influence On SEOTop SEO Sites, Blogs & Resources
