In the realm of technology, be it software or equipment–it’s human tendency to be resistant to make changes. This is the case for businesses, just as it does for individuals. As change managers, we expect some reluctance from our clients while redesigning their websites. We know there can be various reasons for the reluctance to proceed, ranging from managing too many projects simultaneously to the fear of being in the dark.
Implementing HubSpot while redesigning your website is an excellent example of this. It’s among the initial items we recommend using during any redesign project for a website. Customers often ask why, particularly before the new website is running. HubSpot’s sales and marketing automation software comes with a myriad of advantages. We’re passionate about its adoption and have six good reasons to do it.
Establish a Baseline During the Website Redesign
HubSpot’s ability to track information such as website visits, the sources of traffic, and contacts allows you to build a basis for your marketing using complex data. This data is used to inform plans and performance goals immediately. Recognizing the trends of your old website will certainly influence how the new one is constructed.
Know Each Webpage’s Performance
Although HubSpot offers data for the whole website, It also provides the ability to concentrate on the performance of each page. This is essential information as it can help with SEO search engine optimization and the places where advertisements are displayed on the site- both the old and the ones being updated.
Define Your Lead Management Process
Before we launch your brand-new website, we must determine your lead management procedure. This involves the integration of forms and workflows into the process. You may find the lead administration system needs to be documented or may require some tweaks. Making this decision early can help avoid issues that could slow down an undertaking and provides us with the best chance of a smooth site launch.
Capturing Leads Is Easier–and Cheaper
Utilizing HubSpot can reduce the cost of implementing lead tracking into the older website. Imagine using HubSpot for your old website would likely require a custom code or a different tracking tool. Both of these can be expensive. Again, HubSpot allows for a more seamless change.
Performance Often Increases During the Interim Period
Leads may get lost when the redesign of a website is in progress. With HubSpot, this won’t be the case. We frequently discover that our clients notice increases in leads over this time frame since HubSpot is used along with improving tips capture and management on our previous website.
Migration of Sales Contacts Is a Breeze
One of the main advantages of launching the site is how simple the process will become to transfer data from the old website to the new site. Because of the power of automation for sales and marketing moving all of your sales contacts will be as easy as one click (okay perhaps more than one however you’ll can get the picture).
Don’t Hesitate: With HubSpot, Automate
In the end, HubSpot provides data that will be used to help guide and enhance your marketing plan. If you can begin gathering this data, the faster we can improve the elements of your strategy that are effective and eliminate the elements that do not. It’s true that changes can be frightening. However, keep in mind this isn’t as terrifying as being blinded and possibly experiencing a shaky launch day. With HubSpot being able to bridge the gap between the old website to the new is more effective and efficient.