I don’t know if you are surprised, but my relationship with social networking falls under the love-hate category.
It is easy to get so caught up in the day to serve your clients that social media and marketing your business quickly slip to the sidelines.
Let me be honest; sometimes, I get too caught up in scrolling and seeing the work of my competitors. Then I feel guilty for not being as creative or spending more time recording videos, etc., etc.
Do you remember feeling that way?
I know you do. That’s why I’m here today to remind you that 1) You’re not the only one, and 2) It’s essential to keep it simple when marketing your business via social media.
My clients tell me to consider social media as their digital business card.
You know that when you meet someone to learn about your business, whether it is online or face-to-face, the first thing they do is go on Google and type in your name.
These are the top three things to do on social media to make your message memorable and straightforward.
FOCUS ON YOUR PERSONALITY
People will buy from people they trust, like, and feel comfortable with. You’re missing the point if you only post information about your industry or educational content and it doesn’t feature your personality.
Social media is just that…SOCIAL.Consider posting something important to you once a week…something personal that your perfect client would enjoy knowing about you.
Consider the personality that you want to consume your captions when writing them.
They are they…
- Dominant-type who is focused on the “bottom line” but wants to be dominant?
- Positive, fun-loving influencer type?
- A Steady-Relator-type who is easygoing, collaborative, and seeks peace and harmony in life.
- A conscientious-type who is objective and focused on facts and data.
Consider WHO is going to consume your content. Your messaging should trigger the emotions of that person.
CONSISTENCY IS THE KING
No matter if you’ve hired someone to manage your social networks or are doing it all yourself, there is one thing certain about any social media platform.
You can grow your online network 100% if you consistently post and engage.
Here is my rule of thumb …. Post at least three times per week on the social media platform where your ideal client spends most of their time.
Social media is your digital business card. We want people to be able to find compelling content when they visit our social media pages. This will increase your authority and credibility, and help you to be a leader in your industry.
It depends on which platform you use, but posting different types of content can be a good idea.
For example, if you are active on LinkedIn, consider posting a poll or carousel (this post is multi-slide) and a static (non video) post each week. If necessary, tag companies and people on these posts so that your content appears in their feeds.
Consider incorporating video into your Instagram and Facebook posts a few times per week if you are active on these platforms. TIP: Make sure to include captions in your videos, as 60+% of people who watch them from their phones have sound off.
CREATING CONTENT THAT SELLS
Let’s discuss who is reading your content…your ideal client. Refer to FOCUS ON PERSONALITY again and ask yourself: What type of personality would you like to have as a client? You don’t have to limit them to one type.
Once you have an idea of the “type” of your prospect, you can use the words that will get them to take the next step (to purchase the item, schedule a call, etc.
Below are the words, emotions and personality types you should focus on.
DOMINANT: These people are decisive, hardworking, demanding, and impatient. Your messaging should be concise and direct if you want to grab their attention and keep them interested in learning more. They are quick to make decisions and don’t appreciate it when you waste time.
INFLUENCER – These people are energetic, friendly, open, and sociable. Your messages should be warm, friendly, and positive. They are quick to make decisions and want to have fun throughout the process.
STEADY-RELATORS: These people are calm, stable, laid-back and indecisive. Your message should show how they will benefit them and their family members, friends, and colleagues. Depending on the product you are selling. Give them time to decide and don’t press them into action.
CONSCIENTIOUS: These types can be analytical, precise and non-emotional. They are formal and logical. Your message should be based on facts and data. They don’t care about your family’s weekend adventures. Give them enough time and detailed information to help them make a decision.