Marketing automation makes generating leads, building customer relationships, and driving conversions easier. It is the foundation of any efficient and lean marketing department. This frees up time and resources for repetitive tasks essential to campaign success.
You can enhance customer experience with personalized content using marketing automation software and target customers with different needs with your product or service promotions.
What is Marketing Automation Software?
Marketing automation software automates segmentation and marketing workflows to nurture leads and prepare them to be sold by companies’ sales teams. Teams often handle these tasks manually, which can quickly consume department resources. These tasks can be automated seamlessly, which saves time and effort for B2B businesses.
Marketing automation software is an excellent tool for B2B companies. Segmentation allows you to quickly group prospects into mailing lists based on their demographics, interests, and preferences. These platforms offer lead nurturing functionality that will enable you to send emails to leaders most interested in your product. The software platform will provide campaign analytics once the campaign is over. This allows you to see how effective your marketing campaign was.
HubSpot
HubSpot is a well-known name in marketing. HubSpot’s inbound software makes it easy to automate dozens of tasks. The software features a visual editor, which allows you to create custom workflows. It also provides pre-set customer actions and triggers. This makes it easy to automate emails, create drip campaigns, and use pre-set customer conditions.
HubSpot’s pricing can be expensive for smaller companies, but you can access much more than the software. HubSpot’s customer service team is renowned for being among the best in business. They can help you get up to speed and answer any platform-related queries.
Salesforce
Another popular platform for marketing automation is Salesforce. This platform is only one component of the Salesforce marketing cloud. It also includes social media and email marketing. Salesforce allows you to create customized emails and customer journeys that can be used across multiple communication channels.
Every Salesforce customer interacts with Salesforce and generates data that can be used to improve segmentation. Segmenting campaigns ensure that the right content reaches the right audience at the right moment. Salesforce offers A/B testing, which can help companies optimize their marketing content.
Salesforce, like HubSpot, also provides campaign insights and data that allow you to tweak and adjust marketing strategies and messaging according to your needs. Salesforce also allows you to automate social listening reporting, enabling you to keep track of company mentions and what people are saying about you.