It can be challenging to grab a prospect or lead’s attention in the digital world.
With so many articles, videos on social media, ads, and product placements available, the average Internet user is exposed to thousands of pieces of digital media each day.
Digital marketers who want to engage with their audience in a meaningful manner should strive to stand out.
It can be used to create interactive content. It encourages users to participate and engage with your content.
Assessments are a great place to incorporate interactive content, which can be in the form of online calculators, 360-degree videos, or animated graphics.
This article will explain what an Interactive Assessment is and provide step-by-step instructions for creating interactive assessments to promote your brand.
What is Interactive Assessment?
Companies use marketing assessments as a way to collect feedback from prospects and lead to a better understanding of the pain points they may be experiencing or their questions.
A brand assessment will also provide you with important information about your company’s identity and your customers’ current interests.
Assessments are extremely valuable for brands. However, getting consumers and leads to respond is a different matter.
Engaging with difficulties and getting their feedback can be difficult, as they don’t always see the benefits.
Even if you offer incentives, your audience may not be interested in filling in rows and rows.
Add interactive elements to your assessments to engage your audience and get them excited about your requests.
Add value to your experience by adding small amounts of interest to the form. This will encourage people to complete the assessment.
Start with your Persona
You need to understand your company’s customer personas.
Buyer personas are fictional profiles of idealized buyers. They include information such as a buyer’s name, title, age, gender, income, hobbies, pain points, and goals.
It would be best if you created a persona to target each audience.
They are a great tool to help you better understand your target audience. You can use them to learn more about your customers and determine the best way to reach out to them.
You’ll want to know your audience before you create your interactive assessment plan. This will help you determine the type of content they are most likely to enjoy.
If your target audience is mostly men aged over 60, bright graphics, pop culture references, and loud music will most likely not appeal to them.
After updating your buyer personas, you can brainstorm ideas and create interactive elements for your interactive assessment campaigns. These interactive elements will delight and resonate with your audience.
Set your Interactive Content Goals
Set your goals after determining who your audience is through buyer personas.
The creation of content is not complete without goals. They provide structure and help you to achieve your targets.
If you don’t have a clear goal for your content, it is impossible to determine if the content you created was successful.
Interactive content is a great alternative to traditional content. It has proven to be more effective in helping you reach your marketing goals. Here are some areas where interactive content can be useful:
The average time spent on a webpage by a user increases.
Enhance your Click-through Rate.
Lead generation is optimized.
Collecting first-party data is made easier.
Sales are boosted.
Enhance the overall experience of customers.
Brand awareness and engagement are increased.
It is important to use these benefits when planning your interactive assessment goals, but keep in mind that the end goal is to get responses and feedback from your audience.