If you don’t yet know how to select the best typography for your blog, you’ve come to the right place. Typography is a process of adding styles, formats, and visual combinations to words.
By choosing the right typography, you can add more uniformity, legibility, and readability to your content.
To increase blog visibility, it is important that the user can read the content. Typography is, therefore, one of the most important areas of graphic design.
By following a few simple rules, you can create content that is more suitable for SEO strategies and visual marketing. This article will cover some principles and techniques for creating amazing typographic images and text. You will see the following:
What does typography mean?
What is the difference between fonts and typefaces?
What font styles can be classified?
What are the foundations of typographic design?
How do you choose the best typography for your blog
Where can I find free fonts
What is typography?
Typography is the printing of fonts. This term has become obsolete as the majority of writing is now digital and does not require physical printing or the drawing of fonts onto paper.
It is the study, creation, and application of styles, formats, and visual arrangements for words.
Typography is at the core of written communication, regardless of how it was created. You can easily convey your message to the reader by choosing the appropriate composition.
What is the difference between fonts and typefaces?
Typographers refer to typeface or font when working on typographic projects. When it comes to typographic composition, there are two different concepts. The typeface is the design, and the font is the way you present it. This includes the style, size, and visual elements.
Bodoni, for example, is a typeface, but Bodoni in 10 pt. Bold, or Bodoni 10 pt. Italic is a font that comes in two different styles.
What font styles can be classified?
There are four different font style classifications.
Sans serif — is indicated for titles and sections of the text that are the most prominent.
Serif is suitable for large printed volumes and books because its design allows for fluid reading without eye strain.
Script – simulates handwriting.
Dingbat – decorative fonts consisting of symbols instead of letters.
Visual hierarchization
The visual hierarchy is based on different sizes, families, and distances from the same font, and it aims to highlight information without visual pollution of the content.
This tactic is used by designers to reduce the importance of certain phrases or contents in text or to give them more prominence. Sentences written in a bold or larger font, for example, attract more attention from readers and are read before others.
Graphic Composition
It is important to consider the graphic composition when determining the readability. It is a negative space in the page design.
The spaces between words, phrases, and paragraphs improve reading. Search engines also consider this a good requirement to enhance the browsing experience of the user.
Determining your blog’s personality
List the characteristics and qualities that you wish to convey through the design. What will the tone of your blog be? Serious or casual? What are you interested in discussing?
Consider disclosure channels
The typeface chosen will also be affected by the medium through which it is to be communicated. A book, for example, needs a font that is not tiring to the eyes.
Social media posts need fonts that are suitable for mobile devices. This is because they’re the main channel for young users. Your blog also needs to have a Responsive Design on each device.
Use plain fonts when reading for long periods.
Decorative Fonts are not suitable for long reading and should only be used in titles or to convey brief information. Avoid fonts with visual effects if your project doesn’t relate to that context. Wood texture, for example, represents rustic; chalk is reminiscent of the school environment.
If used incorrectly, decorative fonts may make your typography branding strategy look unprofessional. Select a neutral font to avoid any mistakes.
Choose neutral fonts
Designers need neutral fonts that can adapt to any situation. They usually use Serif or Sans Serif in order to avoid attracting attention or tiring the reading experience.
It is possible to emphasize information by using different writing styles with the same font. This does not compromise homogeneity. These typographic families come in various sizes and styles, such as light, regular, heavy or bold, small, condensed or extended caps, or even narrow.
Use complementary fonts
Choose a font combination that is pleasing to the reader and base your entire blog on it. Determine which fonts have a common characteristic. If they are all very different, then they won’t share anything in common.
This can be related to font structure or height, width, and width. Choose fonts from the same designer to make the process easier. You will be more likely to find fonts that share the same structure or appearance.