In the average, email generates an average ROI of $36 per dollar spent, and marketing via email is expected to create a total of nearly $11 billion before 2023’s end.
This isn’t bad considering that nobody reads emails, isn’t it??
…other that other than 4 billion users who check their email each day.
If you’ve never given much thought to email due to being a victim of the “email is dead” myth, we’d like to assure you that this isn’t the truth.
Email marketing is an excellent instrument for businesses of all sizes, but the automation of emails can take it to a new level. We’ve observed how it can work for our clients:
We utilized email marketing to aid an online fashion store in making $350,000 in sales during Black Friday, with customers who visited the site through email conversion to a staggering 8.59 percent.
We collaborated with an eCommerce brand to create an email campaign that generated an estimated $230,000 in revenue. The rate of open for email went from 9 percent to 51% with segmentation, and the click-through rate increased to 5.1 percent.
We are experts concerning marketing via email.
We are aware that traditional email campaigns are long and time-consuming and offer fewer opportunities to choose which customers to target by how they interact with your site, the items they purchased from their cart, or the forms they completed.
Automation of emails will take the work away from your marketing email campaigns. Automated emails trigger specific emails that are sent upon a particular actions on your site, like filling out the form, registering to your mailing list, or adding items to their shopping cart.
Today’s article is an in-depth look into the realm of automated email and covers.
How do you define email automation?
Why you should use email marketing
The benefits of automation via email
The disadvantages of automation for email
What is the process of automating email?
Automation of email is a strategy
Example of an automated marketing email campaign
How can you design an email that is optimized for conversion
Marketing automation tools for email.
What Is Email Automation?
The term “email automation” refers to the process whereby an email or a sequence of emails is sent out to a client who took some action through your site. These actions are known as triggers.
For instance, you could make use of automated email to send a sequence of welcome emails when an individual subscribes to your list of email subscribers. Or, send an email to an existing subscriber to remind them of items in their shopping basket.
Automating email can be used for all businesses. The kind of email you send can differ, but the principle remains the same.
Email Automation Terminology
There’s lots of jargon that is associated with automated email. We’ve put together a list of essential terms to help become familiar with:
The trigger is the action performed on a site that leads to sending an automatic email to the individual who has completed the.
Segment – a part of your target audience based on demographics and purchase history as well as personal preferences in email.
The sequence is a sequence of emails that are sent one after the other during a certain time.
Cart abandonment occurs When a customer places items into their shopping cart but does not complete their checkout.
Browse abandonment When a user visits a website but doesn’t add them to their baskets or convert.
CTR The percent of people who have opened an email and then clicked on a link.
Why You Need Email Marketing
Marketing via email is crucial when you own an item or service you wish to market.
What is it that makes this work?
It’s perfect for all.
Email marketing is a great option for all customers.
Eighty-one percent of marketers in B2B claim that their top method for content-based marketing is via email newsletters. Sixty-four percent of marketers in B2B claim that their email marketing strategies helped them achieve their goals for business in 2021.
Eighty-seven percent Of B2C marketers employ automated email as part of their larger marketing strategies via email.
The majority of customers purchase products via marketing emails at a minimum of every month. Five-in-ten consumers reported that marketing emails had an impact on their purchases.
If you’re creating emails that your clients want to be able to go in the correct direction.
Personalized and tailored
Your website’s information tends to be more general. It would be best if you catered to all of your audience. Therefore, you cannot be as specific as you are in your emails. Segmentation lets you tailor your messages to your readers’ preferences and the actions they’ve performed on your site or the products they’ve bought.
When you split your customers into segments, you can send out emails based on the point in the buyer’s journey that they’re at.
Instead of sending a single email to all the people you have on your mailing list mail:
Discount codes for loyalty programs to long-term customers
Information on the introduction to those who stated that they are new to the product or service.
Advanced content for those who have downloaded an eBook on an intricate topic.
Imagine sending the hefty eBook to someone who scanned the box to tell them their level of expertise is not high enough or an introduction email to someone with plenty of experience in your particular industry. This probably won’t result in any conversion.
Instant results
Once you’ve sent an email, you will check the results of your campaign. You can check the number of people who are opening your email in real-time and also how many of them have visited your site.
In reality, about 22 percent of all email messages get opened in the first hour after sending.
This makes it easy to try various email formats and make changes swiftly. There is no indexing or algorithm for an email marketing campaign, which means you don’t need to wait around for the results.