Why Having Fresh Ideas for Instagram Matters
Instagram is among the most popular social media platforms of the moment.
In 2019, the number of users was 1 billion active monthly users and more than 500 million active users daily, which is increasing daily!
This is at most 500 million active users per day who may be in contact with your company!
The platform, which is rapidly expanding, was first established in 2010 and has undergone various changes since then.
In addition to these “behind the scene” changes (such as Facebook founder Mark Zuckerberg buying Instagram in 2012).
It has been through numerous modifications that users have experienced in their way.
Some of these modifications include the design of the application.
The options available within posts (such as size, filters, videos, etc. ), Instagram Stories, IGTV, and many more.
How can small businesses stay on top of all the shifts?
Another concern is how small businesses make a mark in all these modifications.
Before we get into the solution first, let’s discuss a bit about the reason we’re asking this question.
With more than 1 billion active monthly users, you’ll surely notice trends in the posts.
In other words, you’ll see patterns in the filters that people employ, the hashtags they choose to use, the topics they’re sharing, and so on.
The problem is that patterns can quickly transform into designs that bore rather than invigorate.
When, for instance, Instagram first came out of the platform, one of its most significant selling points was that it included filters for photos.
You can take a picture and edit it, then publish it all from the same application. Today, who is using Instagram filters?
Applying an Instagram filter to a photograph instantly marks it as old (think of going to an HTML-coded site during the 90s, and…
It hasn’t been ever touched since. Similar impression).
The trend that was once hugely popular fashion became a bit old-fashioned.
Following the same model, the trend has developed the use of different editing software like Lightroom, VSCO, Afterlight, and many others for…
…edit photos according to the current Instagram trends.
Before we proceed before we continue, let us say that we are aware of the fact that this could be a challenge.
We offer Instagram Marketing Services to relieve all of this off your list.
However, we’ve made a top list of ideas for Instagram in 2019 to help start you off.
The More Authentic, The Better
The first thing we need to do is make your Instagram authentic as much as possible.
The entire purpose of Instagram (and other social platforms generally) is to offer an intimate and transparent view of the lives of individuals (or, in this instance, businesses).
Particularly within the blogger and the influencer community, there is an increase in conversations about the authenticity of bloggers and influencers…
…how Instagram solely portrays the positive aspects of people’s lives.
The caption is trending, and a hashtag titled “Instagram vs. Reality” confirms a distinction between these two.
We bring this issue up because it’s evident that people want to be in the real world.
In an online world dominated by advertisements, people would like to see clean and transparent content on Instagram.
Remember this when you devise ways to use Instagram and make content to promote your business.
People who feel they are familiar with the brand are the exact people who believe they can trust the company (and make purchases from it! ).
Consider how crucial vegan, cruelty-free, and eco-friendly stamps have been on products over the past few years.
The public wants transparency! People want to understand the process of making their products as well as what’s inside them and how they affect their health.
When marketing products or services, consider ways to create a relationship with your customers as authentic as possible.
The well-known group Mumford & Sons recently posted on Instagram to warn their fans about fake tickets.
Promoting your small business will make you a household name (as it’s among the top subjects on Instagram).
But adding your unique spin and story to highlight what you think makes your company is what can make it distinctive and unique!
Behind The Scenes
Behind the scene (or #bts) images are an excellent method to showcase the product you offer from an entirely different perspective.
The perfect professional product photos ten times over.
Offer them something unique! Demonstrate how you made the product or accomplish what you are best at.