We are all in unknown territory as a business regardless of our industry. With teams being furloughed, you may find yourself with an overwhelming amount to do.
Your marketing is one of the most challenging areas to learn from your team members. This is especially true if you need brand guidelines, digital strategies, or policies for social media.
What do you do if your marketing team is gone?
Engage Your Audience
It’s a good idea to keep in touch with customers and to engage with them. You must also maintain your brand’s voice.
If your company needs a brand policy or guidelines, look at the past work of the marketing department. It’s easy to get a feel for the tone used on your website and social media. Do you find it friendly, casual, enthusiastic, direct, and to the point?
Make a plan
A solid content plan and calendar can help you save time and help plan your social media content. You can do this weekly or monthly and include current events, industry news, national days and other important information. You must be aware of what is happening, look at your competitors’ posts, and listen to your audience. What are their worries and concerns right now? It’s a good idea if you have limited time to do quality work.
These templates can be used to plan content for your social media channels. You will know exactly what you are doing and when. You can be more proactive when scheduling posts and have more time to react to unexpected events.
Social Branding Tools
Think about branding your posts. Look at the work of the marketing team. Canva, which has many great stock photos and illustrations, can be used to brand your business. It also makes accessing logos, colours, and brand kits easy. To ensure that you stay true to your branding, you can use the colour picker and font-identifier extensions for Chrome. Take these cues directly from your website.
Get Creative
You can be bold if you feel brave. Communities have come together in this current environment. Think about how you can make use of your audience to host live video, Q&A’s, polls, and live videos. If you have the opportunity, ask your audience for content to be featured on your page. It’s a great way of connecting and engaging with people.
Ask for help
Your marketing team might be away, but you can still communicate with them. You can still communicate with furloughed employees, so keep in touch for any advice or pointers from them. You can also speak with other departments like sales, product development, or human resources.
The National Cowboy Museum is a great example of how this can work. It resonates with your audience and even goes viral. Their head of security was recently given the responsibility of managing their Twitter account. Initially, he was reluctant, but he soon adjusted to his surroundings and began adding Dad jokes to the content. This brought joy to many people all over the globe.
We can help businesses, no matter what their situation. You can access our hub for free webinars, videos, blogs, and templates to continue your marketing efforts. We can help you develop social media strategies that last 6-12 months. Get in touch to learn how we can help you with your marketing