Are you driving people to your website or page but are having trouble getting the visitors to convert? If your PPC campaign is experiencing an insufficient conversion rate, the first thing to do is look over the landing page you created. There are many common mistakes seen on a lot of landing pages. However, we have identified an easy set of guidelines you can apply to enhance your SEM performance.
Catchy Header
Around 20 percent of readers will read anything that follows your headline. So it would be best if you made your headline catchy. Inspire them to look past the headline and finish whatever action they seek. Your headline must remind them they’ve found what they were searching for. This will aid in improving your score on quality as your landing pages are more relevant to adverts and visitors’ needs.
Trust Indicators
Remind your guests that they did not stumble upon a fly-by-night business. Show where your business was featured or mentioned in publications. It will help build trust through your source and offer assurance to visitors.
Testimonials
People want to know the people you worked with and what sort of results they had. Giving testimonials on your website will help establish trust immediately. In addition, with the many B2B products and services, you can gain credibility in the various verticals you have testimonials. For instance, if you have testimonials from customers in the hospitality sector, that is valuable for anyone in the hospitality industry.
Call to Action
Make sure that it’s simple for your visitor to fill out your CTA. Be sure the landing page isn’t cluttered, and you don’t distract visitors from the primary goal. We try to make it simple for our customers to complete our forms, regardless of where they are on the page that they are on. If you’re using the same condition as us, Try using the cursor to pre-populate the state after the user is on the page.
Content
Be sure that the information on your site flows so you can identify your distinctive selling factors. Be sure the content is easily read and that readers can comprehend it within a short time. When coming up with content and ideas, think about the reader’s concerns and then address them immediately.
Value Proposition
This is a tie-in with content; however, considering the importance of content for many B2B companies, I’ve decided to separate this topic. It would be best to aim to achieve two goals when describing your value.
1.) Define the actual results and experience (i.e., after three months of engagement, Client X had a revenue increase of …)
2.) Define a general market value (i.e., Content marketing was referred to by Forbes as the future for marketing online by Forbes)