What is Pagination? Pagination happens when you have similar content on multiple pages. For example, if an online store has a section for dresses, the clothes displayed may be spread across several pages. It is commonplace on websites for e-commerce, news sites, and discussion forums, to mention several. Why is it Important? For websites with many paginated pages, it’s crucial to follow the correct method, or else it could cause many crawling problems, indexing, and content problems. Crawling Issues Search engines want to discover pages rich in content with as few clicks as possible. This makes them more user-friendly and, it makes it more SEO-friendly. If you have many paginated pages, they can significantly increase the number of steps (clicks) a user has to complete to reach the relevant content. Due to this, the chance for these websites to be indexable is reduced. Duplicate content The majority of the time not, paginated pages contain identical content and duplicate titles and meta descriptions that are spread on all paginated pages. View-All Method One way to address the issues that pagination can result in is to create the View=All page, which will contain all the items in the collection on one page. For instance, if you have several painted pages displaying dresses, you’d place every dress in the series on the View All page. Once that page has been made, you should put a canonical tag on each paginated page that points toward the page with the View. The canonical tag will eliminate all duplicate content problems telling Google that all these pages are parts of a segment. The View=All page will show up in the search results in contrast to one page in the group. A possible drawback of using the View-All Method, especially with pictures, is that the load time could be significantly longer due to the amount of content on the page. A higher load time isn’t good for usability and is not the best for SEO. Rel Prev/Next Method Although it may not be the most straightforward option for implementation, it could be our preferred method to manage pagination. Google has done a fantastic job explaining the process of implementing “rel=next/prev” in this article. By using this technique, you’re associating all linked pages. In doing this, you share the link equity among the pages. For instance, if a page within the sequence has a large number of quality links to it, the equity in link equity is shared across every page in the series. Google will consolidate the links as an entry in their index. In summary, in the future, the View-All method is a recommendation from Google and is simple to implement while delivering users a pleasant experience. The rel=next/prev option can also be implemented with minimal HTML modifications, allowing the entire series to share in equity. Additionally, there are numerous situations where paginated pages’ content isn’t compatible with the View-All method, and the rel=next/prev is a fantastic alternative. Post navigation Top SEO Sites, Blogs & ResourcesHow To Create a PPC Landing Page
