You’ve probably spent some time learning about marketing. If so, you may have noticed that video marketing is a major focus. It’s logical. All we need to edit and publish video content is in our pockets.
Before smartphones, producing and distributing videos was a very expensive process. Video marketing was out of reach for most small businesses. Major brands were the only ones who could afford to produce professional videos. They would then air them on TV during commercial breaks.
The smartphone has changed the rules in so many ways. It stacked the deck in favor of small businesses, and not large corporations. This is most evident with video.
A small business owner now has the ability to create and publish videos in minutes, and reach thousands or millions of people.
This article will discuss the benefits of video for small business and how your business can start video marketing with small steps.
Does Your Customer Care About Video?
Video marketing is not without effort. Let’s be honest, you have a lot on your plate as a small company.
Why invest in video marketing?
is the answer, because video will bring you more customers.
Recently, we conducted a survey in order to better understand the way, why and where consumers research and patronize small businesses. We wanted to know what consumers thought was important, so we could better help small businesses understand where to focus their limited resources.
The survey revealed that video is a very important part of customer satisfaction.
51% of consumers stated that they would be more likely to patronize small businesses if they could watch videos introducing a company or highlighting its products/services. Only 16% said they were the opposite.
Video is a great marketing tool for any business, whether it’s a jewelry store, a caterer selling beautifully curated meals or a dentist promoting healthy teeth and gums.
Why is video so effective?
Why does video work? It has a lot to do with the way our brains work.
Video can evoke an emotional response in a way that other media simply cannot. Studies indicate up to 95% of purchase decisions are made subconsciously at an emotional level.
Reason No. Reason No.
Video is more effective than other forms of communication because our brains are able to process images faster than words. MIT scientists found that the brain can process images in only 13 milliseconds.
Our brains are also able to process images in parallel, while words are processed in a linear fashion. Why is that important?
is easier to process, and therefore easier to retain.
studies show that video is more effective than text in retaining information. What good is advertising if people don’t remember?
Empathy is evoked by seeing people’s faces
The Beginner’s Guide to Video Marketing for Small Business
You’ve probably spent some time learning about marketing. If so, you may have noticed that video marketing is a major focus. It’s logical. All we need to edit and publish video content is in our pockets.
Before smartphones, producing and distributing videos was a very expensive process. Video marketing was out of reach for most small businesses. Major brands were the only ones who could afford to produce professional videos. They would then air them on TV during commercial breaks.
The smartphone has changed the game in so many ways. It stacked the deck in favor of small businesses, and not large corporations. This is most evident with video.
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A small business owner now has the ability to create a video and publish it in minutes, reaching hundreds of thousands or millions of people.
This article will discuss the benefits of video for small businesses, and how your business can start video marketing with small steps.
Does Your Customer Care About Video?
Video marketing is not without effort. Let’s be honest, you have a lot on your plate as a small company.
Why invest in video marketing?
is the answer, because video will bring you more customers.
Recently, we conducted a survey in order to better understand the way, why and where consumers research and patronize small businesses. We wanted to know what consumers thought was important, so we could better help small businesses understand where to focus their limited resources.
The survey revealed that video is a very important part of customer satisfaction.
51% of consumers stated that they would be more likely to patronize small businesses if they could watch videos introducing a company or highlighting its products/services. Only 16% said they were the opposite.
Video is a great marketing tool for any business, whether it’s a jewelry store, a caterer selling beautifully curated meals or a dentist promoting healthy teeth and gums.
Why is video so effective?
Why does video work? It has a lot to do with the way our brains work.
Studies show that up to 95% of all purchasing decisions are made subconsciously at an emotional level.
Reason No. Reason No.
Video is more effective than other forms of communication because our brains are able to process images faster than words. MIT scientists found that the brain can process images in only 13 milliseconds.
Our brains are also able to process images in parallel, while words are processed in a linear fashion. Why is that important?
is easier to retain information if the information can be processed more easily.
According to studies, we retain 95% more information when watching a video than reading text. What good is advertising if people don’t remember?
Seeing people’s faces evokes empathy Reason No. 2: The Faces of People Evokes Empathy
It comes down to our wiring. In our brains, we have what is called Mirror Neurons. These neurons are activated when we see the facial expressions and emotions of others. This causes us to empathize.
We can almost put ourselves in their place.
Do you now understand why Nike’s commercials are so effective? You can feel greatness for a few seconds because the commercials portray great people and great acts.
Here’s an example of how a small company can create the same effect. You can’t help but imagine yourself in this winery, after watching the smiles on their faces.