If you’re the proprietor of a site or an online business, One of the most crucial things you can learn is how to conduct SERP analysis to determine the position of your website and what you can do to increase your ranking. Google SERP analysis is vital for developing successful strategies for SEO, and in this post, we’ll go through an easy step-by-step method to help you accomplish that.
Step 1: Identify Your Target Keyword
The first step to understanding how to conduct SERP research is to determine your key phrase. This is the word or phrase you wish your site to be ranked for. You can utilize various tools to research keywords and find relevant terms or phrases, including the Google Keyword Planner, Ahrefs or Keyword Planner, Ahrefs, or SEMrush.
Once you’ve identified your desired keyword, you can look it up on Google. Be aware of the search results displayed at the top of the page since these are the results that are most likely to bring traffic to your website.
Step 2: Analyze the Organic Search Results
The next step of the SERP study is to look at the organic results. These are results that are listed under the paid ads within the SERP. Take a look at the content that ranks for the keyword you want to rank for, and then ask yourself these questions:
What content is classed (blog posts, product pages, videos, etc. )?
How long will the content last?
What topics are discussed in the text?
Are there patterns or themes that are common to the material?
By analyzing the results of organic searches by analyzing the organic search results, you will have more information about the kind of content Google favors to rank for your keyword. Utilize this data to help inform your content strategy.
Step 3: Analyze the Paid Ads
Paid advertisements are a crucial component in the search engine results page. Analyzing paid ads can reveal which companies are bidding for the keywords you want to target and what ads they run.
Take a look at the ads appearing on the SERPs for your keyword of choice and ask yourself these questions:
Who’s advertising?
What kind of ads do they run (text ads or shopping ads)?
What is their ad copy and calls-to-action (CTA)?
Studying paid ads makes it possible to identify potential competitors and develop ideas for your campaigns.
Step 4: Analyze the Featured Snippets
Featured short snippets are a particular kind of result displayed on the first page of search results. They are short snippets of information that Google believes best meets the user’s query. Analyzing featured snippets will help you understand what content Google prefers for your targeted keyword.
Check out the featured snippet for the keyword you want to target and ask yourself these questions:
What kind of information is featured in the excerpt?
What are the topics covered in the video?
Is the content contained in the snippet of content featured in the feature like the content found in the organic results?
Utilize this data to help inform your content strategy and perhaps target the snippet you have featured with your keyword of choice.
Step 5: Analyze the People Also Ask Section
Its People Are Also Ask (PAA) Section is the pop-up box on the SERP containing questions related to the user’s search query. Examining this section will help you understand what people are asking questions about your search query and what kind of content you can develop to answer these queries.
Look at the questions within the PAA section that pertain to your keyword, and then ask yourself these questions.
Are there common themes in these questions?
What kind of content could be the most effective to help answer these questions?
Are there missing areas in the content currently ranking for the target keywords you could create with your content?
Through analyzing this PAA area, you will find opportunities to develop content that addresses the questions people have about your keyword.
Step 6: Analyze the Related Searches
You’ll see the section in the lower part of the results that lists related searches. Examining these related searches will help you understand what other subjects people are interested in that pertain to your search term.
Check out the search results for your keyword, and ask yourself these questions:
What are the most common themes that are common to the searches?
What kind of content could best help answer these searches?
Are there opportunities to produce content that covers the related search terms?
When you look at the relevant searches, you can identify new topics to create content around and broaden your strategy for content.