Magento is now known in the form of Adobe Commerce and is used by more than 8% of the top 1 million eCommerce sites. More than 160,000 websites use Magento, and use of the platform increased by more than 80% between 2017 and 2018.
In this article, we’ll show you how you can bring the Magento shop to the top of Google by using SEO (search engine optimization).
Why Should You Listen to Us?
We’ve seen clients of eCommerce stores between five and eight figures in revenue per year, and we’ve learned something about optimizing a Magento website for Search Engine Optimization.
We’ll begin by defining the basics of what SEO is. If you already know about SEO, then you can skip our next chapter.
Note: The pictures in this post may not be the same as your Magento website based on the design, theme module, or extensions you’re using.
What Is SEO?
SEO, also known as search engine optimization SEO, also known as SEO, refers to the process you implement on your site or off-site, which helps you achieve a higher ranking in the search outcomes for Google or another search engine.
SEO consists of
Keyword research
Content for websites that has been optimised with keywords
Local SEO
Improve your site’s customer experience
Technical site modifications
Link building.
SEO has developed throughout the years because the Google algorithm has changed and adapted to provide users with the most optimal experience; however, certain principles remain the same. If you can create quality content and advertise it on your site, you’re getting your site noticed in search results.
SEO requires time to implement. However, the results are well worth the effort. If you’re looking to achieve instant growth, SEO isn’t for you. If you’re looking to develop a long-term plan that keeps a steady stream of customers visiting your store, SEO is the right choice for you.
Where should I start With Magento SEO?
Suppose you’re not familiar with SEO, Magento, or Adobe Commerce and are uncertain of where to start improving your site. There are a few first steps to take prior to enhancing the individual pages on your site.
Modules and Extensions in Magento
Before you begin optimizing your Magento store to optimize it for SEO, you might want to install an extension that is pre-built to your store or create a custom module when you are working with an expert developer.
There are a variety of SEO extensions available on the Magento Marketplace, which is why it’s worth trying several extensions to determine which is the best fit for you. SEO Suite Ultimate is a good instance of an extension that covers a wide variety of SEO components, which makes it much easier to enhance your search engine optimization.
There’s no need for an extension to perform SEO. However, it can help you in general.
Use an SEO-Optimised Magento Theme
If you’re starting a new Magento website from scratch, you might want to consider making use of a template that is optimized for SEO. The themes you choose should include the following characteristics:
A simple layout to let visitors navigate your site with ease.
Rapid and responsive so that mobile and desktop users have an identical experience.
Clean code means that your site loads faster, and you are able to modify your website much more quickly.
CSS, as well as Javascript files, which are minimized. This can speed up your website. Also, selecting a theme that has these elements already miniaturized means you don’t have to alter the article in the future.
If you’ve got a Magento store that already has the theme you like, you’re not required to alter your composition. You might want to review your theme’s appearance against the above bullet points to see if it is possible to take anything out or change the way your article appears on mobile. You might require assistance from a web designer in the event of major modifications.
eCommerce Website Structure
The structure of your website is another aspect you should have in place prior to optimizing your Magento website to rank for searches. Your network determines how the pages of your eCommerce store connect.
The structure of your website is one aspect you shouldn’t make complicated. If users find it difficult to navigate your site and navigate it, they’re less likely to convert. The solid structure of your website is also a sign that search engines will browse your site faster, which will help you rank higher in the search results.