WooCommerce is one of the largest and most well-known eCommerce solutions across the globe. As per the Built With the figure, a 26percent of eCommerce websites are developed with WooCommerce. WooCommerce plugin used by WordPress. Shopify is not far behind, with a whopping 20% of sites that are hosted through their system.
Today, we’ll show you how you can get your WooCommerce store on the first page of Google with search engine optimization, also known as SEO.
Why Should You Listen to Us?
We’ve helped clients of eCommerce stores anywhere from 5 to 8 numbers in annual sales, so we’re aware of some things about optimizing a WooCommerce store’s SEO.
Note: The screenshots included in this article might not exactly match the layout of your WooCommerce or WordPress website based on the theme or plugins that you utilize.
The first step is to explain the basics of what SEO is. If you’re already familiar with SEO, it’s possible to skip this section.
What Is SEO?
SEO, which is short in the sense of ” search engine optimisation,” refers to all actions you make on or off your website to will help you to rank higher in search results.
This includes
Keyword research
Website content that is optimized for keywords
Local SEO
Improve your site’s customer experience
Link building
SEO has evolved throughout the years over time as Google’s algorithm grows and changes to give users the most efficient experience; however, certain principles remain the same.
SEO requires time to be effective; however, the outcomes are worth the wait. If you’re looking for immediate growth, SEO isn’t for you. If you’re looking to develop a long-term plan that will ensure a steady stream of customers visiting your store, SEO is the right choice for you.
Before we begin to optimize your WooCommerce store, there are some items you might want to make sure you have in place prior to when you start.
Choose a WooCommerce SEO Plugin
While it’s a plugin in and of itself, there are a variety of plugins developed to help WooCommerce. Many plugins give the opportunity for a free trial therefore you can try different plugins and see what works best for you and your company.
Yoast SEO
Yoast SEO is the most well-known SEO plugin for WordPress. It comes with a WooCommerce extension that helps you optimize your website for SEO. It also provides specific tools specifically designed for eCommerce stores.
All-in-One SEO
All-in-One SEO is another well-known plugin that WordPress uses. It provides tools to assist with WooCommerce SEO across all of its options.
Use an SEO-Friendly WordPress Theme
If you’re establishing your fresh WordPress website with WooCommerce as your online store, give yourself a head start by choosing the most SEO-friendly eCommerce themes.
When you’re looking for an SEO-friendly theme, keep these points in mind:
A simple layout to ensure that your site’s users can navigate your website effortlessly.
Rapid and responsive to ensure mobile users enjoy the same level of service the desktop users do.
Simple code, which means your website loads faster and allows you to modify your website much more quickly.
CSS, as well as Javascript files that are already minuscule. This will speed up your site. Selecting the theme that has these elements already minified will mean you won’t have to do modifications yourself at a later time.
You will find a variety of themes that are compatible with WooCommerce on WooCommerce’s Theme Store.
If you already have a store that has a theme you love, don’t panic. The article you choose can be SEO-friendly, provided you work on it. Making changes to your existing music can be a bit difficult, and you may require assistance from a web designer who is familiar with working with WordPress.
eCommerce Website Structure
The structure of your website is how your pages on your eCommerce store are linked.
This is crucial for SEO since your site’s structure will help Google determine what pages on your site are connected. It also assists Google in “crawl” your website more quickly, which means SEO-related changes to your site and any new content will be noticed quicker by Google.
It’s also vital for the experience of the user. If users can’t find your products, they’ll never buy them.