Shopify is among the largest eCommerce platforms around the globe and has nearly four million eCommerce websites created through the site. In the last few years, Shopify has seen an increase in the amount of Shopify stores has increased by more than 200 percent, so getting your store’s information in the eyes of interested customers is becoming an increasingly difficult task.
Today, we’ll discuss how you can get your Shopify store up to the top of Google with search engine optimization (also known as SEO.
If you’re already familiar with SEO, then read on since there are Shopify-specific adjustments you can implement to improve your position on Google results. Google results.
Then, why do you need to listen to us?
We’ve helped eCommerce customers of stores between five and eight figures in revenue per year, So we’re aware of something or two about optimizing the performance of an eCommerce site for search engine optimization.
Our skilled SEO specialists are aware of the complexities that are inherent in the Shopify eCommerce platform (including those of Shopify 2.0 modifications) in order to extract the maximum out of the forum.
Be aware that the images included in this post may not be the same as the design of your Shopify store, based upon the method you choose as well as the extent to which you are using an editor for your pages when you’ve installed Yoast and many more.
Let’s begin by explaining SEO to people who are new to SEO. If you are already familiar with SEO, click here to skip our next chapter.
What is Search Engine Optimisation?
SEO, also known as search engine optimization or SEO, is a component of digital marketing that is used to increase your visibility in Google search results. Optimizing your SEO can result in “free” organic traffic from search engines. All you pay is the moment.
SEO practices have changed through the decades. The most popular components of SEO include:
Keyword research
Website content that is optimized for keywords
Local SEO
Enhancing your site’s customer experience
Link building.
There are more than 200 different ranking signals Google employs to determine which sites should be ranked more highly when it comes to Google and which should rank lower. The algorithm used by Google is regularly updated to ensure that the users have the most enjoyable experience.
The days of boring written content filled with keywords. It would be best if you created an online Shopify store that customers are likely to return to often and again.
SEO requires a long time to be effective. Don’t expect immediate results. It’s a long process but worthwhile.
Can You Do SEO on Shopify?
This is a question that we often get asked.
“Is Shopify bad for SEO?”
Shopify was once considered to be a bad choice for SEO, But not anymore.
In the past, SEO was one of the concessions made by store owners for the simplicity of Shopify. To make it easier for customers to use Shopify, it was removed a lot of features you could receive on a platform such as WordPress as well as WooCommerce.
This made Shopify more user-friendly. However, SEO experts weren’t able to optimize well for stores that were hosted on Shopify.
Recently, Shopify has enhanced SEO options in their store. There are SEO limitations, but the simplicity of Shopify and its features compensate for this.
You’re running your online shop on Shopify, but if you’d like to have a more custom-designed website, WooCommerce may be the right choice for you. Learn more about moving away from Shopify and to WooCommerce.
How to Do Shopify SEO
Shopify SEO utilizes a number of SEO best practices that are applicable to all kinds of websites on the internet.
We’ve created some of the most effective web-based as well as technological SEO modifications that you can make to help your store rank on Google and the best way to implement these adjustments on Shopify.
This guide will cover:
SEO Apps for Shopify
On-page Shopify SEO
Technical Shopify SEO
Off-site Shopify SEO.
SEO Apps for Shopify
You might want to consider using an app to improve your SEO. There are a variety of SEO applications available on Shopify. Shopify App Store, including some for free and some that are paid. The majority of paid apps provide trial periods for free, so you can try the apps before committing.
One of our top picks of all is Yoast SEO software. Yoast offers suggestions to help you improve your blog posts and pages on your own. Like any SEO software, Yoast must be utilized as an informational guide and not as a set of strict guidelines you have to adhere to. Do not sacrifice your website’s value of your site’s content in order to meet Yoast’s boxes.
We recommend also installing the Google Shopping app. This will allow you to easily add your items to Google Shopping, making them more likely to show up in the section for shopping the results.