How can companies create meaningful content? This is a crucial question, especially if content marketing is part of your strategy (which we believe it should be).
It is easy to get caught up in the trap of creating content quickly without taking the time to evaluate whether it resonates with your target audience. While consistency and high-volume content are critical parts of content marketing, failure to make your content meaningful can lead to overspending, low conversion rates, and wasted time creating content that doesn’t make an impact.
Here are some quick tips:
While high-volume content is essential, ensuring that your audience finds the content valuable is equally important.
To create impactful content, you must first understand your audience to develop a strong content strategy.
Content marketing success is dependent on your commitment to continuous improvement.
A company that creates meaningful content relevant to its target audience will spend less, convert more, and have a more significant impact overall.
The problem: Quality over Quantity
Televerde was already ahead of the curve when they approached us to become a partner. They are an intelligent company that helps clients optimize their sales cycle to increase demand, grow their pipeline, and increase revenue. They know how important it is to communicate with clients and potential clients throughout the customer’s lifecycle.
Problem? Their $130K annual budget for paid advertisement needed to translate into more clients through social media or blog content.
Chris Daniels, chief revenue officer at Televerde, stated, “we needed to connect with audiences, but the content wasn’t resonating.
The Strategy: Emphasizing the connection
First, Televerde needed to assess who they were trying to reach and what tone and voice they wanted to use throughout their content. Together with Televerde, we completed a content assessment. This included identifying intended audiences and creating a positioning statement.
Televerde was identified as wanting a clear, authentic voice. It tried to be inspiring, relatable, and connect with people.
The result: Organic traffic increases, conversions increase, and the spending gets smaller
The results were immediately apparent after we put in a new content strategy.
This is an example from the SEMRush “Position Tracking Report” we created for each client to measure organic search visibility, keyword rankings, and organic search traffic. Televerde saw a significant increase in keywords ranked overall and an increase in the top three most searched keywords.
Reflecting: Why Did Televerde Succeed?
Content marketing is not a magic bullet. It takes patience, dedication, consistency, and patience. Televerde provided content expertise. We tried our best. The results speak for themselves.