The industry tends to stick to B2B and content marketing, but a buyer is still a buyer. Today’s consumers are intelligent and sophisticated and care as much about the brand’s story as they do the product.
This approach is increasingly popular among B2C companies as outbound marketing strategies become less appealing. Continue reading to learn how content marketing can help you sell B2C products.
Quick Take-Aways
Consumers today digitally research products before purchasing them. This makes the demand for content even more important.
B2C brands can leverage content marketing to increase brand awareness, educate customers, and foster trust.
B2C content marketing still needs to be improved.
B2C brands can use content marketing to increase revenue with the right strategies
B2C Marketers Have Success With Content Marketing
You may be hesitant about content marketing if you aren’t using it or are just experimenting. Content Marketing can be slow, and the results may take time. According to the Content Marketing Institute’s B2C Content Marketing2020: Benchmarks and Budgets as well as Trends report, brands in B2C are succeeding. 73% of respondents rated their success compared to the previous year.
B2C Brands: Opportunities and Challenges
B2C marketers face challenges and opportunities in every aspect of marketing. What are they?
Inadequacy of a Content Strategy
A content strategy is one of the most critical gaps in B2C brands’ marketing content. Only 33 percent of respondents had documented it in the CMI study. 38% claim they have one. However, it is not officially recognized.
This is a massive mistake for companies. Your blueprint for how your efforts will lead to profits is a content strategy. Many challenges can occur without a well-documented plan. It’s like trying to bake a cake without a recipe. It’s like baking a cake without a recipe. You want it to be moist and delicious, but you need a clear plan. If you define a strategy, you can start selling B2C products using content marketing.
Content marketing works when you know your customer.
B2C companies may have many buyers, but their customers likely have similar needs. Trust is built by understanding your customers’ problems and needs. Emotional marketing is a way to tap into this potential with content marketing. It is well-known that customers buy more from their hearts than their heads. Use this knowledge to your advantage in creating content.