In the 1990s, blogging was a way for people to express themselves, record their lives and create community through an entirely new medium: the internet. Blogs are used today by millions of businesses of all sizes to increase traffic to their sites, build brand expertise, and grow revenue. Your company’s blog ROI can significantly impact your business success.
What does it mean to have a blog ROI? How do you measure it? We will be:
The current state of blogging
Take a look at the different types and ROIs of blogs.
Learn how to calculate your blog’s ROI
Quick Take-Aways
More than three-quarters of internet users read blogs.
Nearly 90% of marketers agree that blogging is integral to their marketing strategy.
Blog ROI combines higher web traffic, more leads, conversions, established brand awareness, and authority.
Your blog’s ROI will be higher if you target content that aligns with the buyer’s journey.
Calculating blog ROI requires you to determine how much revenue you will ultimately make from each metric you measure.
Blog: The current state of affairs
A great blog can be the foundation of a brand’s Content Marketing Strategy. It can drive up every metric you could measure to judge its success. Blogs allow brands to promote and engage with their customers, share their brand personality and establish their expertise.
There are over 600,000,000 online today. 6 million blog posts are posted daily. More than three-quarters (77%” of internet users read blogs regularly, and 89% say that blogs are part of their content marketing strategy in some manner. WordPress is visited by more than 20 million people every month.
Blogs will be a vital tool for brands in 2022 to stay ahead of their competitors and remain visible to their customers. A blog is a great way to reach a large audience.
But many don’t! Only 54 percent of Fortune 500 companies have blogs. Some industries need to catch up to the top bloggers, like technology and lifestyle.
Although it stumps me personally when I tried to look at it from another perspective, I realized that maybe some companies don’t realize the full potential of blog ROI for businesses. Blogs take time to see results. If you don’t understand this, it can be easy to dismiss the idea of blogging or give up on it too soon.
We’ll discuss the types of blog ROI brands can expect and why it’s worth the effort.